| Effects of Online Shopping Values and Website Cues on Purchase Behaviour: A Study Using S–O–R Framework S Prashar, T Sai Vijay, C Parsad Vikalpa 42 (1), 1-18, 2017 | 167 | 2017 |
| Do promotion and prevention focus influence impulse buying: The role of mood regulation, shopping values, and impulse buying tendency C Parsad, S Prashar, TS Vijay, M Kumar Journal of Retailing and Consumer Services 61, 102554, 2021 | 73 | 2021 |
| Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression N Arora, S Prashar, C Parsad, SV Tata Decision 46 (3), 179-195, 2019 | 59 | 2019 |
| COMPARING BETWEEN PRODUCT-SPECIFIC AND GENERAL IMPULSE BUYING TENDENCY: DOES SHOPPERS'PERSONALITY INFLUENCE THEIR IMPULSE BUYING TENDENCY? C Parsad, S Prashar, TS Vijay Asian Academy of Management Journal 24 (2), 2019 | 50 | 2019 |
| Impact of Impulsive Personality Traits and Store Environment on Impulse Buying Behavior. C Parsad, S Prashar, V Sahay Journal of Business & Management 23, 2017 | 48 | 2017 |
| Role of In-Store Atmospherics and Impulse Buying Tendency on Post-Purchase Regret. C Parsad, S Prashar, TS Vijay, V Sahay Journal of Business & Management 25 (1), 2019 | 44 | 2019 |
| Measuring personality congruency effects on consumer brand intentions in celebrity-endorsed brands N Arora, S Prashar, SV Tata, C Parsad Journal of Consumer Marketing, 2021 | 43 | 2021 |
| A study on the factors affecting household solar adoption in Kerala, India C Parsad, S Mittal, R Krishnankutty International Journal of Productivity and Performance Management 69 (8 …, 2020 | 43 | 2020 |
| Understanding nature of store ambiance and individual impulse buying tendency on impulsive purchasing behaviour: an emerging market perspective C Parsad, S Prashar, VS Tata DECISION 44 (4), 297-311, 2017 | 40 | 2017 |
| Examining the influence of satisfaction and regret on online shoppers' post-purchase behaviour SV Tata, S Prashar, C Parsad Benchmarking: An International Journal 28 (6), 1987-2007, 2020 | 39 | 2020 |
| Examining the influence of antecedents of continuous intention to use an informational app: the role of perceived usefulness and perceived ease of use P Gupta, S Prashar, TS Vijay, C Parsad International Journal of Business Information Systems 36 (2), 270-287, 2021 | 35 | 2021 |
| Factors prompting impulse buying behaviour-study among shoppers in India S Prashar, C Parsad, TS Vijay International Journal of Indian Culture and Business Management 11 (2), 219-244, 2015 | 34 | 2015 |
| Consumer response to brand involved in food safety scandal: An exploratory study based on a recent scandal in India V Roy, SV Tata, C Parsad Journal of Consumer Behaviour 17 (1), 25-33, 2018 | 33 | 2018 |
| Role of Shopping Values and Web Atmospherics in E-Satisfaction and Repurchase Intention TS Vijay, S Prashar, C Parsad Journal of Internet Commerce 16 (1), 32-52, 2017 | 33 | 2017 |
| Antecedents to Online Shopping: Factors Influencing the Selection of Web Portal S Prashar, TS Vijay, C Parsad International Journal of E-Business Research (IJEBR) 11 (1), 35-55, 2015 | 33 | 2015 |
| MEDIATING ROLE OF CONSUMER INVOLVEMENT BETWEEN CELEBRITY ENDORSEMENT AND CONSUMER EVALUATION: COMPARATIVE STUDY OF HIGH AND LOW INVOLVEMENT PRODUCT. N Arora, S Prashar, C Parsad, TS Vijay Asian Academy of Management Journal 24 (2), 2019 | 27 | 2019 |
| SEGMENTING ONLINE SHOPPERS: A STUDY OF CONSUMERS'WEB PORTAL SELECTION MOTIVATIONS FOR E-SHOPPING. S Prashar, T Sai Vijay, C Parsad Asian Academy of Management Journal 21 (1), 2016 | 27 | 2016 |
| Application of neural networks technique in predicting impulse buying among shoppers in India S Prashar, C Parsad, T Sai Vijay Decision 42 (4), 403-417, 2015 | 27 | 2015 |
| Impact of religiosity, spirituality, job satisfaction and commitment on employee performance: a quantile regression approach GC Mathew, S Prashar, HN Ramanathan, UK Pandey, C Parsad International Journal of Indian Culture and Business Management 19 (4), 491-508, 2019 | 25 | 2019 |
| Impulsive buying structure in retailing: An interpretive Structural modeling approach S Prashar, C Parsad, SV Tata, V Sahay Journal of Marketing Analytics 3 (4), 215-233, 2015 | 25 | 2015 |
Mukesh KumarIIM AmritsarVerified email at iimamritsar.ac.in
