| Humour effect on memory and attitude: moderating role of product involvement H Chung, X Zhao International Journal of Advertising 22 (1), 117-144, 2003 | 254 | 2003 |
| Effects of perceived interactivity on web site preference and memory: Role of personal motivation H Chung, X Zhao Journal of Computer-Mediated Communication 10 (1), JCMC1017, 2004 | 207 | 2004 |
| The effects of fear appeal: A moderating role of culture and message type H Chung, E Ahn Journal of promotion management 19 (4), 452-469, 2013 | 46 | 2013 |
| The effects of humor on ad processing: Mediating role of brand familiarity H Chung, X Zhao Journal of Promotion Management 17 (1), 76-95, 2011 | 34 | 2011 |
| Creating online brand personality: The role of personal difference H Chung, E Ahn Journal of Promotion Management 19 (2), 167-187, 2013 | 25 | 2013 |
| The effects of web site structure: The role of personal difference H Chung, E Ahn CyberPsychology & Behavior 10 (6), 749-756, 2007 | 23 | 2007 |
| Processing anti-smoking ads among college students: The role of emotional response and level of smoking H Chung, E Ahn, S Kang Journal of Promotion Management 22 (3), 370-385, 2016 | 20 | 2016 |
| Sex role portrayals in magazine advertisements: a cross-cultural comparison H Chung, BJ Ha PROCEEDINGS OF THE CONFERENCE-AMERICAN ACADEMY OF ADVERTISING, 97-105, 2004 | 5 | 2004 |
| Are there differences in internet advertising between Korea and US? A content analysis HM Chung, E Ahn PROCEEDINGS OF THE CONFERENCE-AMERICAN ACADEMY OF ADVERTISING, 196-197, 2000 | 5 | 2000 |
| A content analysis of Internet banner advertising: focusing on Korean and US cultural differences HM Chung, E Ahn | 4 | 1999 |
| How Do Japanese Perceive Foreigners? Portrayals of Foreigners in Japanese Media H Chung Athens Journal of Mass Media and Communications 8, 1-18, 2021 | 2 | 2021 |
| Effects of interactivity on Web site preference and memory: Role of personal motivation H Chung, X Zhao PROCEEDINGS OF THE CONFERENCE-AMERICAN ACADEMY OF ADVERTISING, 112-113, 2003 | 2 | 2003 |
| Effects of humor ad: Moderating role of product familiarity H Chung, X Zhao Proceedings of the Conference-American Academy of Advertising, 27-37, 2003 | 2 | 2003 |
| The role of hyperlinks and personal motivation on consumers' perceptions and behaviors in Web ads H Chung The University of North Carolina at Chapel Hill, 2001 | 1 | 2001 |
| The Effects of Web Site Sequence: Moderating Role of Personality Difference H Chung J Mass Communicat Journalism 5 (244), 2, 2015 | | 2015 |
| The Effects of Web Site Structure on Attitude: Moderating Effect of Surfing Behavior H Chung J Mass Communicat Journalism 5 (247), 2, 2015 | | 2015 |
| Does Online Brand Have Personality?: From the Big-Five Perspective HM Chung, EJ Ahn, YJ Sung 광고학연구 17 (3), 197-224, 2006 | | 2006 |
| Effects of Anti-Smoking Advertisements on Young People: Role of Gender and Level of Smoking H Chung The Athens Journal of Mass Media and Communications, 291, 0 | | |
