Bushan D Sudhakar
Bushan D Sudhakar
Department of International Business, School of Management, Pondicherry University
Verified email at pondiuni.edu.in - Homepage
Title
Cited by
Cited by
Year
Brand positioning through celebrity Endorsement-A review contribution to brand literature
A Malik, BD Sudhakar
International Review of Management and Marketing 4 (4), 259, 2014
432014
Marketing Assistance and Digital Branding-An Insight for Technology Up-Gradation for MSME’s
BD Sudhakar, N Kattepogu, A David
International Journal of Management Studies & Research 5 (1), 2455-1562, 2017
122017
“Brand Positioning constructs and indicators for measurement of consumers positive psychology toward brands”
MSR Abdullah Mallik, Bushan D. Sudhakar
Indian Journal of Positive Psychology 7 (1), 124-126, 2016
12*2016
Management-based factors of sports celebrity endorsement and effect on brand image
A Malik, BD Sudhakar, DS Dutta
IIM Kozhikode Society & Management Review 7 (1), 75-87, 2018
82018
Refine the Services by Touching the Customer Senses Sensorial Marketing Strategy for Hospitality Industry
K Nagarjuna, BD Sudhakar
“International Journal of Interdisciplinary and Multidisciplinary Studies …, 2015
42015
Instrument for brand positioning and sports celebrity endorsement in measuring purchase intention of consumers
A Malik, B Sudhakar
International Journal of Education & Management 4 (4), 263-270, 2014
42014
“The Role of Organizational Culture and Mediating Effect of Knowledge Sharing to Promote Positive Psychological Capital among the Scientists”
BDS Vardhan Vijay
Pacific Business Review International 9 (Issue 8), 52-57, 2017
22017
“Branding and Brand Management”
BD Sudhakar
“Strategic Marketing Management in Asia- Case Studies and Lessons across …, 2017
22017
LUXURY'S NEW DESTINATION-CHANGING PARADIGMS OF THE INDIAN CONSUMERS-AN EMPIRICAL STUDY.
BD Sudhakar, AK Parise
Excel International Journal of Multidisciplinary Management Studies 2 (1), 2012
22012
“Women from the lowest Economic Strata in Unconventional jobs: An Indian perspective”
BT Merlin Mythili, Sudhakar Bushan,Subhendu Dey
RESEARCH BULLETIN 42 (IV), 175-186, 2017
2017
Sensory Branding in Hospitality Enterprises– Gearing up for Global Competitiveness
BDS Kattepogu Nagarjuna
“Pacific Business Review International 9 (5), 138-144, 2016
2016
“The Relationship between Social Capital Dimensions and Innovative Work Behavior of Indian Scientists”
BDS Vardhan Vijay
International Journal of Management and Social Science Research Review 1 (28 …, 2016
2016
“Financial Inclusion- Sustainable Competitive Strategies for Banks”
SJ Bushan D. Sudhakar
International Research Journal of Management & Humanities 3 (1), 352-356, 2016
2016
“The Sports Celebrity Activation in spectators minds and possible Brand Positioning”
AM Bushan D. Sudhakar
International Research Journal of Management & Humanities 3 (1), 347-351, 2016
2016
“Examining Management Based Factors of sports celebrity Endorsement and Brand Positioning”
BDS Abdullah Mallik
International Journal of Business Intelligence & Innovations, 221-229, 2016
2016
Security Awareness of System Users
BDS R. Senkathir
“European Academic Research” 3 (10), 10721-10733, 2016
2016
Want to be Globally Competitive? It is Time to Target the Customer Senses in our Hotel
BD Sudhakar
“Innovative Management Practices for Sustainable Development”, 391-400, 2015
2015
Hear the Brand- A Study on Importance of Audio Branding in Hotels
BDS Kattepogu Nagarjuna
“International Journal of Contemporary Commerce” 4 (1), 34-42, 2015
2015
Sound Branding & Marketing through Ears- the New Age Marketing
BD Sudhakar
International Journal of Contemporary Commerce, 12-19, 2015
2015
Refine the Services by Touching Customer Senses- Sensorial Marketing for Hospitality Industry,
BDS Kattepogu Nagarjuna
“International Journal of Interdisciplinary and Multidisciplinary Studies …, 2015
2015
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