A conceptual model of political market orientation RP Ormrod Current issues in political marketing, 53-70, 2006 | 142 | 2006 |
Political marketing: Theory and concepts RP Ormrod, SCM Henneberg, NJ O'Shaughnessy Sage, 2013 | 110 | 2013 |
A critique of the Lees-Marshment market-oriented party model RP Ormrod Politics 26 (2), 110-118, 2006 | 85 | 2006 |
Political market orientation and its commercial cousin: close family or distant relatives? RP Ormrod Journal of Political Marketing 6 (2-3), 69-90, 2007 | 65 | 2007 |
The triadic interaction model of political marketing exchange SC Henneberg, RP Ormrod Marketing Theory 13 (1), 87-103, 2013 | 41 | 2013 |
Political market orientation: A framework for understanding relationship structures in political parties RP Ormrod, H Savigny Party Politics 18 (4), 487-502, 2012 | 36 | 2012 |
Strategic political postures and political market orientation: Toward an integrated concept of political marketing strategy RP Ormrod, SCM Henneberg Journal of Political Marketing 9 (4), 294-313, 2010 | 35 | 2010 |
Defining political marketing RP Ormrod | 33 | 2012 |
Political marketing orientation: confusions, complications, and criticisms NJ O'Shaughnessy, PR Baines, A O'Cass, RP Ormrod Journal of Political Marketing 11 (4), 353-366, 2012 | 33 | 2012 |
An investigation into the relationship between political activity levels and political market orientation RP Ormrod, SC Henneberg European Journal of Marketing 44 (3/4), 382-400, 2010 | 33 | 2010 |
Political market orientation and strategic party postures in Danish political parties RP Ormrod, SC Henneberg European Journal of Marketing 45 (6), 852-881, 2011 | 29 | 2011 |
'Are you thinking what we're thinking?'or'Are we thinking what you're thinking?'An exploratory analysis of the market orientation of UK parties in 2005 RP Ormrod, SCM Henneberg The Marketing of Political Parties: Political Marketing at the 2005 British …, 2006 | 28 | 2006 |
Understanding voter orientation in the context of political market orientation: Is the political customer king? RP Ormrod, SC Henneberg Journal of Marketing Management 26 (1-2), 108-130, 2010 | 26 | 2010 |
Political marketing in untraditional campaigns: The case of David Cameron's Conservative Party leadership victory RP Ormrod, SC Henneberg, N Forward, J Miller, L Tymms Journal of Public Affairs: An International Journal 7 (3), 235-248, 2007 | 25 | 2007 |
Different facets of market orientation: A comparative analysis of party manifestos RP Ormrod, SC Henneberg Journal of Political Marketing 8 (3), 190-208, 2009 | 24 | 2009 |
Limitations and implications of product‐oriented, sales‐oriented and market‐oriented political parties: evidence for public affairs RP Ormrod Journal of Public Affairs 11 (4), 395-405, 2011 | 20 | 2011 |
Understanding political market orientation RP Ormrod Aarhus School of Business, Aarhus University, Department of Marketing and …, 2009 | 19 | 2009 |
The network researchers' network: A social network analysis of the IMP Group 1984-2006 SC Henneberg, Z Jiang, P Naudé, RP Ormrod The IMP Journal 3 (1), 28-49, 2009 | 14 | 2009 |
Operationalising the conceptual model of political market orientation RP Ormrod | 14 | 2004 |
Stakeholders in the political marketing context RP Ormrod Journal of Public Affairs 17 (4), e1671, 2017 | 13 | 2017 |