| Attitudes and influencing attitudes DI Hawkins, DL Mothersbaugh, A Mookerjee Consumer Behaviors: Building Marketing Strategy 11, 58-444, 2010 | 180* | 2010 |
| Individual and group bases of social influence in online environments RP Bagozzi, UM Dholakia, A Mookerjee Media Psychology 8 (2), 95-126, 2006 | 106 | 2006 |
| Antecedents and moderators of brand trust in the context of baby care toiletries N Srivastava, SB Dash, A Mookerjee Journal of Consumer Marketing 32 (5), 328-340, 2015 | 67 | 2015 |
| Assessing the role of emotions in B2B decision making: an exploratory study SK Pandey, A Mookerjee Journal of Indian Business Research 10 (2), 170-192, 2018 | 55 | 2018 |
| Determinants of brand trust in high inherent risk products: The moderating role of education and working status N Srivastava, S Dash, A Mookerjee Marketing Intelligence & Planning 34 (3), 2016 | 46 | 2016 |
| Retail formats: Patronage behavior of Indian rural consumers R Tuli, A Mookerjee South Asian Journal of Management 11 (3), 57, 2004 | 30 | 2004 |
| Determinants of brand equity for banking business application software products NV Srivastava, A Mookerjee International Journal of Technology Management 28 (1), 128-138, 2004 | 22 | 2004 |
| A study of the influence of source characteristics and product importance on consumer word of mouth based on personal sources A Mookerjee Global Business Review 2 (2), 177-193, 2001 | 21 | 2001 |
| Impact of personality factors on purchase and adoption of consumer durables with advanced technology UM Bhat, D Bapat, A Mookerjee Journal of Indian Business Research 14 (3), 251-277, 2021 | 14 | 2021 |
| India's rural growth engine: the need to address rural diversity A Mookerjee Journal of Indian Business Research 5 (3), 171-176, 2013 | 5 | 2013 |
| D. & Mookerjee A.(2010). Consumer Behavior: Building Marketing Strategy DM Hawkins, DL Mothersbaugh Mc Graw Hills Publication, ISBN: 9789351344791, 0 | 5 | |
| Developing measures for the service quality and relationship strength determinants of customer loyalty' A Mookerjee, G Shainesh Raghavachari, M. and Ramani, K. V., Delivering Service Quality: Managerial …, 2000 | 4 | 2000 |
| Consumer Behaviour (17th edn, New Delhi DI Hawkins, DL Mothersbaugh, A Mookerjee Tata Mc Graw Hill Education Private Limited, 2010 | 2 | 2010 |
| Evolution of a Sustainable PPP Model in the BOP Market B Mathew, A Mookerjee MART, August, 2008 | 2 | 2008 |
| A qualitative study of Relational intent in an ongoing B2B channel relationship A CHAKLADAR, A Mookerjee Authorea Preprints, 2024 | | 2024 |
| Barriers in entrepreneurship: a bibliometric study P Singh, A Mookerjee International Journal of Bibliometrics in Business and Management 2 (3), 246-263, 2023 | | 2023 |
| A Review of Customer Relationship Program Development A Mookerjee International Journal of Management Research, 22, 2011 | | 2011 |
| DDB Needham Lifestyle Survey Data Disk ID Hawkins, JR Best, AK Coney, A Mookerjee The McGraw-Hill Companies, 2004 | | 2004 |
| Self-Sustaining Mechanism to Enhance Trade Capabilities at Farm Level: A Study of the FICCI A Mookerjee | | |
