E-fulfillment dimensions and its influence on customers in e-tailing: a critical review NK Jain, H Gajjar, BJ Shah, A Sadh Asia Pacific Journal of Marketing and Logistics 29 (2), 347-369, 2017 | 90 | 2017 |
Brand-related, consumer to consumer, communication via social media PS Kapoor, KR Jayasimha, A Sadh IIM Kozhikode Society & Management Review 2 (1), 43-59, 2013 | 50 | 2013 |
Mobile advertising: A review of the literature A Billore, A Sadh The Marketing Review 15 (2), 161-183, 2015 | 38 | 2015 |
A conceptual framework for measuring e-fulfillment dimensions: A consumer perspective NK Jain, H Gajjar, BJ Shah, A Sadh Journal of Internet Commerce 14 (3), 363-383, 2015 | 26 | 2015 |
Role of brand globalness in consumer evaluation of new product branding strategy P Punyatoya, A Sadh, SK Mishra Journal of Brand Management 21 (2), 171-188, 2014 | 18 | 2014 |
Save the Girl Child Initiatives in India-A Social Marketing Perspective A Sadh, PS Kapoor Editorial Team, 18, 2012 | 8 | 2012 |
Role of anthropomorphization on pro-social behavior AV Tapar, A Mishra, A Sadh, A Billore Journal of Indian Business Research, 2018 | 4 | 2018 |
Need for Touch: A Barrier in Online Shopping—Identifying Compensatory Factors in an Online Context J Pandey, A Sadh, A Billore Creating Marketing Magic and Innovative Future Marketing Trends, 1349-1357, 2017 | 3 | 2017 |
Role of Brand Jealousy in Brand Communities on Social Networking Media A Sadh | 3* | |
Extraction of relevant figures and tables for multi-document summarization A Sadh, A Sahu, D Srivastava, R Sanyal, S Sanyal International Conference on Intelligent Text Processing and Computational …, 2012 | 2 | 2012 |
The rhetoric and reality of marketing in India A Sadh, S Tangirala The Rhetoric and Reality of Marketing, 146-174, 2003 | 1 | 2003 |