| Sports celebrity personality and purchase intention: the role of endorser-brand congruence, brand credibility and brand image transfer JS Rai, A Yousaf, M Itani, A Singh Sport Business and Management: An International Journal (ABDC Journal) 11 (3 …, 2021 | 49 | 2021 |
| The Impact of COVID-19 Pandemic on Different Sectors of the Indian Economy: A Descriptive Study G Singh, JS Rai, K Khaira, S Kaur International Journal of Economics and Financial Issues (ABDC Journal) 10 (5 …, 2020 | 29 | 2020 |
| The Impact of Team Association on Attendee’s Product Knowledge and Purchase Intentions: A Case of Indian Premier League S Jaskirat, S Apar IIM Kozhikode Society and Management Review (ABDC Journal) 10, 1-11, 2019 | 10* | 2019 |
| Delineating the outcomes of fans’ psychological commitment to sport team: product knowledge, attitude towards the sponsor, and purchase intentions J Rai, M Itani, A Singh, A Singh Journal of Global Business Advancement (Scopus Indexed) 14 (3), 357-382, 2021 | 8 | 2021 |
| Measuring spectators' perception toward peripheral stadium quality services after COVID-19: impact on their emotions and attendance intentions JS Rai, B Foroughi, M Itani, A Singh International Journal of Sports Marketing and Sponsorship (ABDC Indexed), 2023 | 3 | 2023 |
| The Impact of Attendees Event Involvement on Sponsor Brand Image and Behavioural Intentions: A Case of Indian Premier League S Jaskirat, S Apar The IUP Journal of Marketing Management (UGC Indexed) 17 (4), 54-64, 2018 | 3* | 2018 |
| The Impact of Fantasy Cricket Motivational Factors on Participants’ Media and Gambling Consumption Behaviour: Fantasy Team Attachment as a Mediator JS Rai, M Itani, B Dwyer, A Singh Journal of Global Sport Management (ABDC-C), 2023 | 1 | 2023 |
| The influence of event-related factors on sport fans’ purchase intention: a study of sponsored products during televised sporting events JS Rai, H Cho, Y Anish, M Itani Asia Pacific Journal of Marketing and Logistics (ABDC-A), 2023 | 1 | 2023 |
| UNDERSTANDING ATTITUDE TOWARDS INDIAN ADVERTISING AMONG THE YOUNG CONSUMERS G Singh, JS Rai, G Sandhu, K Khaira International Journal of Mechanical and Production Engineering Research and …, 2020 | 1 | 2020 |
| Developing HRIS for Predictive Attrition and Retention Management of Indian IT Engineers- Using ANN, ANOVA and SmartPLS Shivinder, J Singh, SahilRaj International Journal of Innovative Tecnology and Exploring Engineering …, 2019 | 1* | 2019 |
| An empirical analysis of the influence of team success on Indian sports fans' purchase behaviour JS Rai, Y Anish, M Itani, A Singh Journal for Global Business Advancement (Scopus Indexed) 15 (5), 600-620, 2023 | | 2023 |
| Investigating Possibility of Predicting Turnover of Indian it Engineers Based on Quality of Work Life Using ANN Shivinder, S Jaskirat, K Tanveer, SK Tanuj Sharma International Journal of Advanced Science and Technology (Scopus Indexed) 28 …, 2019 | | 2019 |
| Examine the Impact of Attendees’ Event Image on their Purchase Intention: Using Attitude toward Event and Sponsor as a Mediator S Jaskirat, S Apar IIMI-NASMEI Summer Marketing conference, 2019 | | 2019 |
| Examine the Impact of Attendees’ Team/Event Image on their Attitudinal and behavioral Intentions J Singh, A Singh Advancement in Global Business Research Across Emerging Countries 13, 488-507, 2019 | | 2019 |
| The Impact of Attendees’ Event Association on Sponsor Brand Image: A Case of Indian Premier League S Jaskirat, S Apar Defining the frontiers of global business research across emerging countries …, 2018 | | 2018 |
| The Impact of Event Familiarity and Involvement on Sponsor Brand Image and Purchase Intention: A Case of Indian Premier League J Singh, A Singh | | 2017 |
| Exploring the Impact of Sport-Sponsor Fit on Cosumers Purchase Intention: A Case of Indian Premier League S Jaskirat, S Apar International Journal of Science Technology and Management 6 (2), 204-213, 2017 | | 2017 |
| The Impact of Event-Sponsor Congruence on Consumer Brand Attitude and Purchase Intentions: A Case of Indian Premier League S Jaskirat, S Apar Indian Management Studies Journal 21 (2), 167-180, 2017 | | 2017 |
| The Impact of Event Familiarity and Involvement on Sponsor Brand Image and Purchase Intention: A Case of Indian Premier League S jaskirat, S Apar Elixir Marketing Management Journal 108, 47412-47418, 2017 | | 2017 |
| Examine the Fit between the Event and the Sponsor and their influence on Consumer Attitude and Purchase Intention: A Case of Indian Premier League S Jaskirat, S Apar Advances in Economic and Business Management 3 (8), 772-778, 2016 | | 2016 |
Maher N. ItaniAjman UniversityVerified email at ajman.ac.ae
