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Arun Sharma
Arun Sharma
Associate Professor, SBM, NMIMS, Mumbai
Verified email at nmims.edu
Title
Cited by
Cited by
Year
Switching behaviour as a function of number of options: How much is too much for consumer choice decisions?
A Sharma, SK Nair
Journal of consumer behaviour (Category A), 2017
232017
Category ratio: A search for an optimal solution to reduce choice overload
A Sharma, SK Nair
Journal of Consumer Behaviour (Category A), 2023
52023
When Chatbots Struggle with Customer Queries: Can Humans Help Them?
H Hari, A Sharma
Journal of Computer Information Systems (Category A), 2024
2024
Charting the evolution of research on the paradoxes in consumer choice—Systematic review and future research agenda
A Sharma, M Sharma
International Journal of Consumer Studies (Category A), 2024
2024
Asha Handicrafts Association: Redefining the Value Proposition Strategy
M Bharat, N Vineet, S Arun
Ivey case - Harvard publishing link: https://store.hbr.org/product/asha …, 2020
2020
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