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Bipasha Maity
Bipasha Maity
Presidency University
Verified email at presidencyuniversity.in - Homepage
Title
Cited by
Cited by
Year
Forecasting GDP growth rates of India: An empirical study
B Maity, B Chatterjee
International Journal of Economics and Management Sciences 1 (9), 52-58, 2012
642012
Testing the random walk hypothesis for leading cryptocurrencies
S Palamalai, KK Kumar, B Maity
Borsa Istanbul Review 21 (3), 256-268, 2021
442021
Effectiveness of integrated marketing communications: Empirical analysis of two brands in India
M Baidya, B Maity
Journal of Indian Business Research 2 (1), 23-31, 2010
272010
Return and volatility spillover effects in leading cryptocurrencies
S Palamalai, B Maity
Global Economy Journal 19 (03), 1950017, 2019
152019
Measuring dynamic effects of advertising: a case study in India
M Baidya, B Maity, K Ghose
Journal of Indian Business Research 4 (3), 158-169, 2012
102012
Innovation in marketing strategy: A customer lifetime value approach.
MK Baidya, B Maity, K Ghose
Journal of Business & Management 25 (2), 2019
92019
Impact of modern technology on food grain production in West Bengal: An econometric analysis
B Maity, B Chatterjee
Indian Journal of Regional Science 38 (2), 96, 2006
92006
Assessing farmer awareness indices of modern inputs in India
B Maity, B Chatterjee
European journal of social sciences 15 (4), 637-543, 2010
62010
Returns to Scale of Food Grain Production in India: An Empirical Test
B Maity, B Chatterjee
European Journal of Social Sciences 14 (3), 496-501, 2010
42010
Effect of Modern Inputs on Foodgrains Productivity: A Macro Analysis in West Bengal
B Maity, B Chatterjee
Agricultural Situation in India 64 (7), 291-295, 2007
42007
Macro-financial parameters influencing bitcoin prices: Evidence from symmetric and asymmetric ARDL models
P Srinivasan, B Maity, K Krishna Kumar
Review of Economic Analysis 14 (1), 143-175, 2022
32022
Performance of Indian Cement Industry: Drivers, Models and Empirics
B Maity, V Suresh, MK Baidya
Global Economy Journal 19 (02), 1950009, 2019
32019
Goods and services tax (GST): a paradigm shift in Indian tax system
V Suresh, B Maity
TSM Business Review, 67-72, 2016
32016
Relationship between marketing efforts and sales of consumer brands: An empirical study in India
M Baidya, B Maity
International Journal of Management 28 (1), 387, 2011
32011
The economics of brand and marketing activities
M Baidya, B Maity, K Ghose
DLSU Business & Economics Review 27 (1), 165-174, 2017
22017
A value-driven touchpoints strategy for managing the customer experience process
M Baidya, B Maity, S Goswami
Business Process Management Journal 29 (7), 2147-2166, 2023
12023
Linkages between stock market development, banks and economic growth in India: an ARDL approach
S Palamalai, S Khanna, N Agrawal, B Maity
Indian Journal of Economics and Development 18 (4), 763-776, 2022
12022
Electricity demand and CO Emissions during the COVID-19 Pandemic: The case of India
M Tamilselvan, P Srinivasan, M Kumar, B Maity, N Agrawal
International Journal of Energy Economics and Policy 12 (3), 161-169, 2022
12022
Effectiveness of Financial Inclusion through Pradhan Mantri Jan Dhan Yojana (PMJDY): A Case Experience from PMJDY Beneficiaries in Coimbatore, Tamil Nadu
S Palamalai, M Kumar, G Delina, B Maity, K Kumar
Indian Journal of Economics and Business 20 (3), 73-88, 2021
12021
Allocating marketing funds: a multi-goal approach
M Baidya, B Maity, S Ghose
Management Research Review, 2024
2024
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