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Dr. Souvik Roy
Dr. Souvik Roy
Assistant Professor of Marketing, IBS Hyderabad
Verified email at ibsindia.org
Title
Cited by
Cited by
Year
An empirical investigation on e-retailer agility, customer satisfaction, commitment and loyalty
S Roy, A Raju, S Mandal
Business: Theory and Practice 18, 97-108, 2017
272017
Tourism supply chain agility: an empirical examination using resource-based view
S Mandal, S Roy, GA Raju
International Journal of Business Forecasting and Marketing Intelligence 2 …, 2016
272016
A dynamic capability view on tourism supply chain resilience: Evidence from Indian tourism sector
ROY Souvik, S MANDAL
Journal of Environmental Management and Tourism 7 (1), 133-149, 2016
262016
Exploring the role of website attractiveness in travel and tourism: empirical evidence from the tourism industry in India
S Mandal, S Roy, AG Raju
Tourism planning & development 14 (1), 110-134, 2017
232017
Comprehending technology attachment in the case of smart phone-applications: an empirical study
S Roy, A Ponnam, S Mandal
Journal of Electronic Commerce in Organizations (JECO) 15 (1), 23-43, 2017
202017
Determinants of website usability: Empirical evidence from tourism sector in India
G Amar Raju, S Roy, S Mandal
Global Business Review 19 (6), 1640-1662, 2018
142018
Factors influencing adoption of knowledge management systems in India from a micro, small and medium enterprise’s perspective
G Gp, D Joseph, S Roy, GA Raju
International Review of Management and Marketing 5 (3), 135-140, 2015
132015
Antecedents and consequences to app engagement among young consumers in India
S Roy, S Mandal
International Journal of Business Information Systems 33 (3), 337-359, 2020
72020
Hyundai’s Challenge to Maruti Suzuki in the Dynamic Indian Automobile Sector
A Telang, S Roy
Asian Journal of Management Cases 13 (1), 56-66, 2016
72016
Antecedents and consequences of customer brand engagement: An empirical study in the mobile headset category
S Roy, S Mandal
International Journal of Information Systems in the Service Sector (IJISSS …, 2017
52017
Myntra-An Online E-Commerce Retailer to a Mobile Commerce Player
S Roy, A Telang
International Journal of Applied Engineering Research 13, 2499-2503, 2018
32018
Diffusion of mobile health apps among smartphone users: Role of neighborhood effects, informational network effects, and social ties in Health 3.0
A Kesharwani, S Roy
Indian Journal of Marketing 47 (4), 19-34, 2017
32017
Demystifying user’s attachment of smartphone apps: A value orientation perspective
S Roy, A Kesharwani, A Gupta
Journal of Internet Commerce 20 (4), 450-478, 2021
22021
Traveler Decision Making in Online vs. Offline Buying Behavior: A Contrasting Perspective
S Roy, D Joseph
Digital Marketing Strategies for Tourism, Hospitality, and Airline …, 2020
22020
Sustainability of the Smart phone applications usage in rural India–An empirical study
S Roy, D Joseph
International Journal of Professional Business Review 6 (1), 216, 2021
12021
An empirical inquiry into the antecedents and consequences of perceived e-retailer's resilience
GA Raju, S Roy, S Mandal
International Journal of Services, Economics and Management 9 (3-4), 208-230, 2018
12018
Traveler Decision Making in Online vs. Offline Buying Behavior
S Roy, D Joseph
Digital Marketing Strategies for Tourism, Hospitality, and Airline …, 2020
2020
Antecedents and Consequences of Customer Brand Engagement
S Roy, S Mandal
2018
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