| E‐consumer behaviour C Dennis, B Merrilees, C Jayawardhena, LT Wright European journal of Marketing, 2009 | 411 | 2009 |
| Consumer empowerment: a Foucauldian interpretation LT Wright, A Shankar, H Cherrier, R Canniford European Journal of Marketing, 2006 | 339 | 2006 |
| Consumers online: intentions, orientations and segmentation C Jayawardhena, LT Wright, C Dennis International Journal of Retail & Distribution Management, 2007 | 280 | 2007 |
| Gaining competitive advantage from packaging and labelling in marketing communications C Nancarrow, LT Wright, I Brace British Food Journal, 1998 | 253 | 1998 |
| Food taste preferences and cultural influences on consumption LT Wright, C Nancarrow, PMH Kwok British Food Journal, 2001 | 250 | 2001 |
| 205-2 C Dennis, A Newman, R Michon, J Josko Brakus, LT Wright Journal of Retailing and Consumer Services 17 (3), 205-215, 2010 | 211* | 2010 |
| Enhancing consumer empowerment LT Wright, A Newman, C Dennis European journal of marketing, 2006 | 208 | 2006 |
| A qualitative research agenda for small to medium‐sized enterprises J Hill, LT Wright Marketing intelligence & planning, 2001 | 196 | 2001 |
| The internet, information and empowerment LT Wright, T Harrison, K Waite, GL Hunter European Journal of Marketing, 2006 | 187 | 2006 |
| The influences of social e-shopping in enhancing young women's online shopping behaviour C Dennis, A Morgan, LT Wright, C Jayawardhena Journal of Customer Behaviour 9 (2), 151-174, 2010 | 166 | 2010 |
| An empirical investigation into e‐shopping excitement: antecedents and effects C Dennis, B Merrilees, C Jayawardhena, LT Wright European Journal of Marketing, 2009 | 146 | 2009 |
| Defining the scope of entrepreneurial marketing: a qualitative approach J Hill, LT Wright Journal of Enterprising Culture 8 (01), 23-46, 2000 | 142 | 2000 |
| The Marketing Research Process 4th edition LT Wright, M Crimp Prentice Hall, 1995 | 113 | 1995 |
| Lifecycles and crisis points in SMEs: a case approach J Hill, C Nancarrow, LT Wright Marketing Intelligence & Planning, 2002 | 112 | 2002 |
| No gender in cyberspace? LM Martin, LT Wright International Journal of Entrepreneurial Behavior & Research, 2005 | 102 | 2005 |
| An investigation of online consumer purchasing C Jayawardhena, LT Wright, R Masterson Qualitative Market Research: An International Journal 6 (1), 58-65, 2003 | 89 | 2003 |
| Fast-food advertising in social media. A case study on Facebook in Egypt HR Gaber, LT Wright Journal of business and retail management research 9 (1), 52-63, 2014 | 86 | 2014 |
| Exploring the in‐depth interview as a qualitative research technique with American and Japanese firms LT Wright Marketing Intelligence & Planning, 1996 | 83 | 1996 |
| " Tell me lies, tell me sweet little lies": Dealing with socially desirable responses in market research C Nancarrow, I Brace, LT Wright The Marketing Review 2 (1), 55-69, 2001 | 79 | 2001 |
| Fair trade marketing: An exploration through qualitative research LT Wright, S Heaton Journal of Strategic Marketing 14 (4), 411-426, 2006 | 78 | 2006 |
