‪Radha Govind Indwar‬ - ‪Google Scholar‬

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2022202320241 8 9

Co-authors

Anubhav MishraProfessor, Jaipuria Institute of Management LucknowVerified email at jaipuria.ac.in
Dr. Aditya S. MishraAssistant Professor, Marketing Area, IIM RanchiVerified email at iimranchi.ac.in
Mayank Jyotsna SoniIndian Institute of Management RanchiVerified email at iima.ac.in

Radha Govind Indwar

Radha Govind Indwar

Indian Institute of Management Ranchi (IIM-R)

Verified email at iimranchi.ac.in

Consumer Behaviour Digital Marketing Social Media Marketing Services Marketing


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
If tomorrow never comes: the impact of anxiety, materialism and attitude on consumption behavior in a pandemic A Mishra, RG Indwar, S Samu Journal of Consumer Marketing 39 (3), 294-305, 2022	11	2022
Emojis: can it reduce post-purchase dissonance? RG Indwar, AS Mishra Journal of Strategic Marketing 31 (4), 918-939, 2023	7	2023
Luxury Products Purchase Anxiety: How Communication Helps? RG Indwar ISDSI-Global Conference 2023, 2023		2023
Can emojis aid in service recovery efforts? RG Indwar, AS Mishra 2023 AMA Winter Academic Conference 34, 630-633, 2023		2023
Fake News: Impact on Digital Banking Adoption and Usage RG Indwar, MJ Soni 15th NASMEI Conference 2021, 2021		2021

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