| Understanding the intention to use mobile shopping applications and its influence on price sensitivity T Natarajan, SA Balasubramanian, DL Kasilingam Journal of Retailing and Consumer Services 37, 8-22, 2017 | 486 | 2017 |
| The moderating role of device type and age of users on the intention to use mobile shopping applications T Natarajan, SA Balasubramanian, DL Kasilingam Technology in Society 53, 79-90, 2018 | 233 | 2018 |
| Assessment of supply chain risk: scale development and validation M Punniyamoorthy, N Thamaraiselvan, L Manikandan Benchmarking: An International Journal 20 (1), 79-105, 2013 | 216 | 2013 |
| Modeling corporate financial distress using financial and non-financial variables: The case of Indian listed companies SA Balasubramanian, R GS, S P, T Natarajan International Journal of Law and Management 61 (3/4), 457-484, 2019 | 94 | 2019 |
| A machine learning-based approach to enhancing social media marketing BS Arasu, BJB Seelan, N Thamaraiselvan Computers & Electrical Engineering 86, 106723, 2020 | 82 | 2020 |
| Digital food delivery apps revolutionizing food products marketing in India N Thamaraiselvan, GR Jayadevan, KS Chandrasekar International Journal of Recent Technology and Engineering 8 (2), 662-665, 2019 | 70 | 2019 |
| Customer’s choice amongst self service technology (SST) channels in retail banking: A study using analytical hierarchy process (AHP) T Natarajan, SA Balasubramanian, S Manickavasagam Journal of Internet Banking and Commerce 15 (2), 1-16, 2010 | 64 | 2010 |
| Knowledge sharing and organizational citizenship behavior M Ramasamy, N Thamaraiselvan Knowledge and Process Management 18 (4), 278-284, 2011 | 63 | 2011 |
| Assessing the Linkage of Behavioural Traits and Investment Decisions using SEM Approach NTANDBS P. LAKSHMI, S. VISALAKSHMI International Journal of Economics and Management 7 (2), 221-241, 2013 | 50 | 2013 |
| A journey of cause related marketing from 1988 to 2016 T Natarajan, SA Balasubramaniam, DI Jublee International Journal of Business and Management 11 (11), 247-263, 2016 | 47 | 2016 |
| How do consumers evaluate brand extensions? – Research findings from India RJV Thamaraiselvan N international conference on Business and Information, 2006 | 47 | 2006 |
| Role of celebrity in cause related marketing N Thamaraiselvan, BS Arasu, JD Inbaraj International Review on Public and Nonprofit Marketing 14, 341-357, 2017 | 42 | 2017 |
| Financial inclusion and land ownership status of women SA Balasubramanian, T Kuppusamy, T Natarajan International Journal of Development Issues 18 (1), 51-69, 2019 | 39 | 2019 |
| Examining beliefs towards social media advertisements among students and working professionals: an application of discriminant analysis T Natarajan, S Balasubramanian, J Balakrishnan, J Manickavasagam Australian Journal of Basic and Applied Sciences 7 (8), 697-705, 2013 | 37 | 2013 |
| A psychometric analysis of the Utrecht Work Engagement Scale in Indian banking sector R Lathabhavan, SA Balasubramanian, T Natarajan Industrial and Commercial Training 49 (6), 296-302, 2017 | 34 | 2017 |
| Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter JB Thamaraiselvan Natarajan International Journal of Internet Marketing and Advertising, 2014 | 26 | 2014 |
| The influence of audience characteristics on the effectiveness of brand placement memory T Natarajan, SA Balasubramaniam, G Stephen, DI Jublee, DL Kasilingam Journal of Retailing and Consumer Services 44, 134-149, 2018 | 25 | 2018 |
| Information systems success in the context of internet banking: Scale development VJ ME Journal of Internet Banking and Commerce 19 (3), 1, 2014 | 25 | 2014 |
| Relationship between internal branding, employee brand and brand endorsement T Natarajan, SA Balasubramaniam, T Srinivasan International Journal of Business and Management 12 (1), 95-110, 2017 | 24 | 2017 |
| Brand resonance score for CBBE model: an application in financial services RA Ande, A Gunasekaran, P Murugesan, T Natarajan Benchmarking: An International Journal 24 (6), 1490-1507, 2017 | 23 | 2017 |
Dharun KasilingamAssistant Professor at Indian Institute of Management KozhikodeVerified email at iimk.ac.in
