| Big Data consumer analytics and the transformation of marketing S Erevelles, N Fukawa, L Swayne Journal of business research 69 (2), 897-904, 2016 | 1718 | 2016 |
| A comparison of current models of consumer satisfaction/dissatisfaction S Erevelles, C Leavitt Journal of consumer satisfaction, dissatisfaction and complaining behavior 5 …, 1992 | 666 | 1992 |
| The role of affect in marketing S Erevelles Journal of business research 42 (3), 199-215, 1998 | 508 | 1998 |
| An analysis of B2B ingredient co-branding relationships S Erevelles, TH Stevenson, S Srinivasan, N Fukawa Industrial Marketing Management 37 (8), 940-952, 2008 | 136 | 2008 |
| Effects of presentation order and communication modality on recall and attitude HR Unnava, RE Burnkrant, S Erevelles Journal of Consumer Research 21 (3), 481-490, 1994 | 135 | 1994 |
| The universality of the signal theory for products and services S Erevelles, A Roy, LSC Yip Journal of Business Research 52 (2), 175-187, 2001 | 102 | 2001 |
| Consumer satisfaction for internet service providers: an analysis of underlying processes S Erevelles, S Srinivasan, S Rangel Information Technology and Management 4 (1), 69-89, 2003 | 100 | 2003 |
| The role of affect in personal selling and sales management S Erevelles, N Fukawa Journal of personal selling & sales management 33 (1), 7-24, 2013 | 80 | 2013 |
| The use of price and warranty cues in product evaluation: A comparison of US and Hong Kong consumers S Erevelles, A Roy, SL Vargo Journal of International Consumer Marketing 11 (3), 67-91, 1999 | 72 | 1999 |
| The price-warranty contract and product attitudes S Erevelles Journal of Business Research 27 (2), 171-181, 1993 | 72 | 1993 |
| Are prices really lower on the Internet?: An analysis of the vitamin industry S Erevelles, E Rolland, S Srinivasan Working Paper, University of California, Riverside, 2001 | 56 | 2001 |
| Enhancing the business-to-business supply chain: Insights from partitioning the supply-side S Erevelles, TH Stevenson Industrial Marketing Management 35 (4), 481-492, 2006 | 46 | 2006 |
| Envisioning the future of advertising creativity research: Alternative perspectives T Bernardin, P Kemp-Robertson, DW Stewart, Y Cheng, H Wan, ... Journal of advertising 37 (4), 131-150, 2008 | 29 | 2008 |
| Segmentation of both reviewers and businesses on social media S Moon, N Jalali, S Erevelles Journal of Retailing and Consumer Services 61, 102524, 2021 | 26 | 2021 |
| Imagination in marketing S Erevelles, V Horton, N Fukawa Marketing Management Journal 17 (2), 109-119, 2007 | 26 | 2007 |
| Dynamic capability and open-source strategy in the age of digital transformation N Fukawa, Y Zhang, S Erevelles Journal of Open Innovation: Technology, Market, and Complexity 7 (3), 175, 2021 | 24 | 2021 |
| Understanding B2C brand alliances between manufacturers and suppliers S Erevelles, V Horton, N Fukawa Marketing Management Journal 18 (2), 32-46, 2008 | 23 | 2008 |
| Sales force compensation plans incorporating multidimensional sales effort and salesperson efficiency S Erevelles, I Dutta, C Galantine Journal of Personal Selling & Sales Management 24 (2), 101-112, 2004 | 18 | 2004 |
| Perceived reasonableness and morals in service encounters N Fukawa, S Erevelles Journal of Business Ethics 125, 381-400, 2014 | 14 | 2014 |
| Advertising strategy in China: An analysis of cultural and regulatory factors S Erevelles, F Morgan, I Buke, R Nguyen Journal of International Consumer Marketing 15 (1), 91-123, 2002 | 12 | 2002 |
