Kate Karniouchina
Kate Karniouchina
Verified email at mills.edu
Title
Cited by
Cited by
Year
Impact of star and movie buzz on motion picture distribution and box office revenue
EV Karniouchina
International Journal of Research in Marketing 28 (1), 62-74, 2011
1842011
The no-choice option and dual response choice designs
JD Brazell, CG Diener, E Karniouchina, WL Moore, V SÚverin, PF Uldry
Marketing Letters 17 (4), 255-268, 2006
1422006
Do marketing media have life cycles? The case of product placement in movies
EV Karniouchina, C Uslay, G Erenburg
Journal of Marketing 75 (3), 27-48, 2011
1332011
Extending the firm vs. industry debate: Does industry life cycle stage matter?
EV Karniouchina, SJ Carson, JC Short, DJ Ketchen Jr
Strategic management journal 34 (8), 1010-1018, 2013
1292013
Issues in the use of ratings-based versus choice-based conjoint analysis in operations management research
EV Karniouchina, WL Moore, B van der Rhee, R Verma
European Journal of Operational Research 197 (1), 340-348, 2009
922009
Product and service innovation: Ideas for future cross-disciplinary research
EV Karniouchina, L Victorino, R Verma
892006
Exploring the use of the abbreviated technology readiness index for hotel customer segmentation
L Victorino, E Karniouchina, R Verma
Cornell Hospitality Quarterly 50 (3), 342-359, 2009
792009
Impact of Mad Money Stock Recommendations: Merging Financial and Marketing Perspectives
EV Karniouchina, WL Moore, KJ Cooney
Journal of Marketing 73 (6), 244-266, 2009
422009
The role of coordinated marketing-operations strategy in services: implications for managerial decisions and execution
M Dixon, EV Karniouchina, B Rhee, R Verma, L Victorino
Journal of Service Management 25 (2), 275-294, 2014
342014
Are Virtual Markets Efficient Predictors of New Product Success? The Case of the Hollywood Stock Exchange*
EV Karniouchina
Journal of Product Innovation Management 28 (4), 470-484, 2011
332011
Segmenting hotel customers based on the technology readiness index
R Verma, L Victorino, K Karniouchina, J Feickert
272007
The case for product placement
E Karniouchina, C Uslay, G Erenburg
Rutgers Business Review 1 (1), 2016
102016
A note on revenue versus profitability as indicators of motion picture performance
E Karniouchina, S Carson, WL Moore
Available at SSRN 1712088, 2010
42010
Screening Rules and Consumer Choice: A Comparison of Compensatory vs. Non-Compensatory Models
WL Moore, E Karniouchina
Working Paper, University of Utah, Salt Lake City Utah, 2006
42006
(When) can social media buzz data replace traditional surveys for sales forecasting?
Y Shi, E Karniouchina, C Uslay
Rutgers Business Review 5 (1), 43-60, 2020
22020
Do Businesses Get Stuck in the Middle? The Peril of Intermediate Market Share
C Uslay, E Karniouchina, A Altintig, M Reeves
The Peril of Intermediate Market Share (June 2, 2017), 2017
22017
130 VAN DER RHEE, ROHIT VERMA. Issues in the use of ratings-based versus choice-based conjoint analysis in operations management research
VK EKATERINA, LM WILLIAM
opean Journal of Operational Re-search 197, 340-348, 2009
22009
Exploring consumer reactions to tipping guidelines: Implications for service quality
K Karniouchina, R Verma, H Mishra
22008
Empirical essays on marketing issues in motion pictures
EV Karniouchina
ProQuest, 2000
22000
Sport-related subculture as a useful basis of market segmentation
DL Scammon, DA Fuller, EV Karniouchina, T Masters
Consumer behavior knowledge for effective sports and event marketing, 103-143, 2011
12011
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Articles 1–20