| Explaining resistance intention towards mobile HRM application: Dark side of technology adoption A Shankar, A Nigam International Journal of Manpower, 2021 | 24 | 2021 |
| Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach A Behl, N Jayawardena, A Nigam, V Pereira, A Shankar, C Jebarajakirthy Journal of Business Research 158, 113662, 2023 | 21 | 2023 |
| Impulse purchases during emergency situations: exploring permission marketing and the role of blockchain A Nigam, A Behl, V Pereira, S Sangal Industrial Management & Data Systems 123 (1), 155-187, 2023 | 21 | 2023 |
| Conceptualizing the role of blockchain in omnichannel healthcare: a Delphi study S Sangal, A Nigam, C Bhutani Aslib Journal of Information Management 74 (5), 782-800, 2022 | 20 | 2022 |
| Exploring deal of the day: an e-commerce strategy A Nigam, PP Dewani, A Behl Benchmarking: An International Journal 27 (10), 2807-2830, 2020 | 20 | 2020 |
| Blockchain as a resource for building trust in pre-owned goods’ marketing: a case of automobile industry in an emerging economy A Nigam, S Sangal, A Behl, N Jayawardena, A Shankar, V Pereira, ... Journal of Strategic Marketing, 1-19, 2022 | 16 | 2022 |
| Online gaming and OTT consumption: An exploratory study of generation Z A Nigam Journal of Promotion Management 28 (4), 420-442, 2022 | 10 | 2022 |
| Consumer’s response to conditional promotions in retailing: An empirical inquiry A Nigam, P Dewani, A Behl, V Pereira Journal of Business Research 144, 751-763, 2022 | 8 | 2022 |
| Two decades of research on consumer behaviour and analytics: Reviewing the past to prepare for the future NS Jayawardena, A Behl, M Ross, S Quach, P Thaichon, V Pereira, ... Journal of Global Information Management (JGIM) 30 (1), 1-38, 2022 | 8 | 2022 |
| Knowledge development in non-fungible tokens (NFT): a scoping review A Behl, V Pereira, A Nigam, S Wamba, R Sindhwani Journal of Knowledge Management 28 (1), 232-267, 2024 | 7 | 2024 |
| Gamification as an innovation: A tool to improve organizational marketing performance and sustainability of international firms A Behl, V Pereira, N Jayawardena, A Nigam, S Mangla International Marketing Review, 2023 | 7 | 2023 |
| Consumer Engagement through Conditional Promotions: An Exploratory Study. A Nigam, P Dewani Journal of Global Information Management 30 (5), 1-19, 2022 | 6 | 2022 |
| Exploring Customer Engagement on Social Networking Sites: A Qualitative Research Enquiry M Malhan, PP Dewani, A Nigam, D Vaz, EAA Ogbeibu Journal of Global Information Management (JGIM) 30 (5), 1-28, 2022 | 3 | 2022 |
| Integrating blockchain capabilities in an omnichannel healthcare system: A dual theoretical perspective S Sangal, A Nigam, S Sharma Journal of Consumer Behaviour 23 (2), 440-452, 2024 | 1 | 2024 |
| Purchase Behavior of Generation Z for New-Brand Beauty Products: Exploring the Role of Blockchain S Sangal, A Nigam, C Bhutani Journal of Electronic Commerce in Organizations (JECO) 20 (2), 1-21, 2022 | 1 | 2022 |
| Guest editorial overview:‘Mapping the future of consumer behaviour using disruptive technologies’ A Behl, A Nigam, D Vrontis Journal of Consumer Behaviour, 2024 | | 2024 |
| Blockchain’s double-edged sword: thematic review of illegal activities using blockchain S Sangal, G Duggal, A Nigam Journal of Information, Communication and Ethics in Society, 2024 | | 2024 |
| Guest editorial: Intertwining of information systems and knowledge risk in the uncertain business environment A Behl, A Nigam, J Zhang VINE Journal of Information and Knowledge Management Systems 53 (5), 873-879, 2023 | | 2023 |
| Unnao Tanneries Limited: Post COVID Business Strategy A Nigam, PP Dewani, A Behl Asian Journal of Management Cases, 09728201221120721, 2022 | | 2022 |
| Exploring Customer Engagement on Social Networking Sites:: A Qualitative Research Enquiry A Nigam, PP Dewani, M Malhan, D Vaz, EAA Ogbeibu Journal of Global Information Management (JGIM) 30 (5), 1-28, 2021 | | 2021 |
Prof. Prem Prakash DewaniVerified email at iiml.ac.in
