| How does a celebrity make fans happy? Interaction between celebrities and fans in the social media context M Kim, J Kim Computers in Human Behavior 111, 106419, 2020 | 143 | 2020 |
| Corporate social responsibility, employee engagement, well-being and the task performance of frontline employees M Kim, J Kim Management Decision 59 (8), 2040-2056, 2020 | 102 | 2020 |
| Nostalgic marketing, perceived self-continuity, and consumer decisions I Ju, J Kim, MJ Chang, S Bluck Management Decision 54 (8), 2063-2083, 2016 | 95 | 2016 |
| Spectator e-sport and well-being through live streaming services J Kim, M Kim Technology in Society 63, 101401, 2020 | 82 | 2020 |
| Destination authenticity as a trigger of tourists’ online engagement on social media M Kim, J Kim Journal of Travel Research 59 (7), 1238-1252, 2020 | 80 | 2020 |
| The influence of authenticity of online reviews on trust formation among travelers M Kim, J Kim Journal of Travel Research 59 (5), 763-776, 2020 | 79 | 2020 |
| Linking marketing mix elements to passion-driven behavior toward a brand: Evidence from the foodservice industry MS Kim, J Kim International Journal of Contemporary Hospitality Management 30 (10), 3040-3058, 2018 | 58 | 2018 |
| Rise of social media influencers as a new marketing channel: Focusing on the roles of psychological well-being and perceived social responsibility among consumers J Kim, M Kim International journal of environmental research and public health 19 (4), 2362, 2022 | 50 | 2022 |
| Product type and spokespersons in native advertising–the role of congruency and acceptance J Kim, J Lee, YJ Chung Journal of Interactive Advertising 17 (2), 109-123, 2017 | 49 | 2017 |
| The impact of a sense of virtual community on online community: does online privacy concern matter? J Kim, HM Kim, M Kim Internet Research 31 (2), 519-539, 2021 | 41 | 2021 |
| The effects of perceived online justice on relational bonds and engagement intention: Evidence from an online game community M Kim, J Kim Computers in Human Behavior 84, 410-419, 2018 | 36 | 2018 |
| The role of grit in enhancing job performance of frontline employees: the moderating role of organizational tenure M Kim, J Lee, J Kim Advances in Hospitality and Leisure, 61-84, 2019 | 28 | 2019 |
| Human-like versus me-like brands in corporate social responsibility: the effectiveness of brand anthropomorphism on social perceptions and buying pleasure of brands HJ Jeong, J Kim Journal of Brand Management 28 (1), 32-47, 2021 | 26 | 2021 |
| The efficacy of cause-related marketing within a social network: The effects of congruency, corporate credibility, familiarity of cause brands, and perceived altruistic motive J Kim, J Lee, S Kim Journal of Marketing Communications 23 (5), 429-455, 2017 | 22 | 2017 |
| The Impact of Self-Continuity on Fans' Pride and Word-of-Mouth Recommendations: The Moderating Effects of Team Performance and Social Responsibility Associations. MJ Chang, DP Connaughton, I Ju, J Kim, JH Kang Sport Marketing Quarterly 28 (1), 2019 | 21 | 2019 |
| Corporate social responsibility as a determinant of long-term orientation M Kim, L Pennington-Gray, J Kim The Service Industries Journal 40 (3-4), 243-267, 2020 | 17 | 2020 |
| Metaphor as visual thinking in advertising and its effects: focus on brand familiarity and product involvement S Kim, J Kim, E Kim Journal of Promotion Management 23 (5), 654-672, 2017 | 16 | 2017 |
| The effect of consumer characteristics on the cause-related marketing campaign: The role of personal life values J Lee, J Kim International Journal of Business and Management 11 (9), 82, 2016 | 14 | 2016 |
| Using personalization for cause-related marketing beyond compassion fade on social media J Kim, M Kim Journal of Research in Interactive Marketing 17 (2), 299-316, 2023 | 9 | 2023 |
| Brands are human on social media: The effectiveness of human tone-of-voice on consumer engagement and purchase intentions through social presence HJ Jeong, DS Chung, J Kim International Journal of Communication 16, 23, 2022 | 9 | 2022 |
Minseong KimAssistant Professor of Management & Marketing, Louisiana State University ShreveportVerified email at lsus.edu
