| Service innovation, corporate reputation and word-of-mouth in the banking sector: A test on multigroup-moderated mediation effect S Manohar, A Mittal, S Marwah Benchmarking: An International Journal 27 (1), 406-429, 2020 | 84 | 2020 |
| Examining the impact of intangible product features and e-commerce institutional mechanics on consumer trust and repurchase intention U Tandon, A Mittal, S Manohar Electronic Markets 31, 945-964, 2021 | 46 | 2021 |
| The Moderating and Mediating Role of Corporate Reputation in the Link Between Service Innovation and Cross-Buying Intention SMA Mehta Corporate Reputation Review 20 (https://doi.org/10.Online ISSN 1479-1889), 1-21, 2018 | 38* | 2018 |
| Service innovation and customer performance of telecommunication service provider: a study on mediation effect of corporate reputation P Ganesan, M Sridhar Corporate Reputation Review 19, 77-101, 2016 | 35 | 2016 |
| Mediation effect of service quality between service innovation and customer word-of-mouth in Indian higher education system S Manohar International Journal of Business Excellence 16 (2), 127-148, 2018 | 19 | 2018 |
| Service innovation barriers and facilitators and their effects on customer satisfaction and relationship improvement M Sridhar, P Ganesan International Journal of Services and Operations Management 21 (1), 87-111, 2015 | 19 | 2015 |
| SMART PHONE ATTRIBUTE CHOICE AND BRAND IMPORTANCE FOR MILLENNIAL CUSTOMERS. P Ganesan, M Sridhar Journal of Contemporary Management Research 8 (2), 2014 | 16 | 2014 |
| The Effect of Corporate Social Responsibility on Customer Performance and Behavioral Intention-Testing the mediating role of reputation of a private university M Sridhar, P Ganesan Great Lakes Herald 10 (1), 1-37, 2016 | 13 | 2016 |
| Advertisement attitude, brand attitude and purchase intention-reciprocal and mediation effect study P Ganesan, M Sridhar, S Priyadharsani International Journal of Business Excellence 9 (4), 488-510, 2016 | 10 | 2016 |
| Identifying factor affecting service innovation from firm and customer perspective – a qualitative study S Manohar International Journal of Management Concepts and Philosophy 11 (1), 31-66, 2018 | 9 | 2018 |
| Corporate reputation, service innovation and cross-buying intention: a test on reciprocal relationship and mediation effect S Manohar, G Palanisamy International Journal of Services, Economics and Management 9 (2), 158-176, 2018 | 8 | 2018 |
| Reciprocal Relationship and the Mediating Role between Dimensions of Attitude towards Advertisement (Aad), Brand Attitude (Abr) and Purchase Intention (PI)-A Case Study of … P Ganesan, M Sridhar, S Priyadharsani Journal of Contemporary Management Research 11 (2), 2017 | 8 | 2017 |
| INNOSERV: Generalized scale for perceived service innovation S Manohar, J Paul, C Strong, A Mittal Journal of Business Research 160, 113723, 2023 | 7 | 2023 |
| A study on mediation effect of relationship quality outcome between customer relationship management and mutual fund decision SK Deb, R Jain, S Manohar, S Marwah Global Knowledge, Memory and Communication, 2023 | 7 | 2023 |
| Measuring perceived service innovation typologies in retail industry S Manohar, G Kapur Journal of Industrial Integration and Management 4 (02), 1850019, 2019 | 7 | 2019 |
| Examining the effect of emotional branding in building brand equity of social marketing campaigns: a case on Swachh Bharat, India S Manohar, R Kumar, R Saha, A Mittal Society and Business Review 18 (2), 197-218, 2023 | 6 | 2023 |
| HEd-INNOSERV: perceived service innovation scale for the higher education sector S Manohar, A Mittal, U Tandon Benchmarking: An International Journal 28 (3), 957-989, 2021 | 6 | 2021 |
| Retail brand equity: moderating role of retail price deals on retail brand association and retail brand equity relationship JR Kumar, R Saha, S Manohar, PC Sekar International Journal of Business Innovation and Research 21 (2), 217-237, 2020 | 5 | 2020 |
| The mediating role of the dimensions of attitude towards advertisement and brand attitude on purchase intention M Sridhar International Journal of Multivariate Data Analysis 1 (2), 140-161, 2017 | 5 | 2017 |
| Reinforcing Requirements and Stimulating the Purchase Intentions: Growing Location Based Mobile Targeting Techniques S Manohar, V Sharma, A Mittal Enhancing Customer Engagement Through Location-Based Marketing, 56-65, 2023 | 4 | 2023 |
Urvashi TandonChitkara UniversityVerified email at chitkara.edu.in
