Anand Kumar Jaiswal
Anand Kumar Jaiswal
Indian Institute of Management, Ahmedabad
Verified email at iima.ac.in - Homepage
TitleCited byYear
The fortune at the bottom or the middle of the pyramid?
AK Jaiswal
Innovations: Technology, Governance, Globalization 3 (1), 85-100, 2008
131*2008
Customer satisfaction and service quality measurement in Indian call centres
AK Jaiswal
Managing Service Quality: An International Journal 18 (4), 405-416, 2008
1202008
Examining mediating role of attitudinal loyalty and nonlinear effects in satisfaction-behavioral intentions relationship
AK Jaiswal, R Niraj
Journal of Services Marketing 25 (3), 165-175, 2011
882011
Context-general and context-specific determinants of online satisfaction and loyalty for commerce and content sites
AK Jaiswal, R Niraj, P Venugopal
Journal of Interactive Marketing 24 (3), 222-238, 2010
802010
The influence of marketing on consumption behavior at the bottom of the pyramid
AK Jaiswal, S Gupta
Journal of Consumer Marketing 32 (2), 113-124, 2015
292015
Consumer evaluations of brand extensions: evidence from India
SK Patro, AK Jaiswal
Journal of the Academy of Business and Economics 1 (2), 170-178, 2003
272003
Business Model Innovation for Inclusive Health Care Delivery at the Bottom of the Pyramid
F Angeli, AK Jaiswal
Organization & Environment 29 (4), 486-507, 2016
262016
Competitive dynamics between MNCs and domestic companies at the base of the pyramid: An institutional perspective
F Angeli, AK Jaiswal
Long Range Planning 48 (3), 182-199, 2015
172015
Examining the Nonlinear Effects in Satisfaction-Loyalty-Behavioral Intentions Model
AK Jaiswal, R Niraj
172007
Unsustainability of sustainability: Cognitive frames and tensions in bottom of the pyramid projects
G Sharma, AK Jaiswal
Journal of Business Ethics 148 (2), 291-307, 2018
132018
Change Management: A Case of State Power Utility in India
N Pandey, AK Jaiswal
Asian Case Research Journal 18 (01), 61-80, 2014
42014
CavinKare private limited: serving low income consumers
AK Jaiswal, P Venugopal
Asian Case Research Journal 12 (01), 1-28, 2008
42008
Strengthen the Bottom of the Pyramid
AK Jaiswal
32007
Investigating a comparative evaluation approach in explaining loyalty
AK Jaiswal, JGAM Lemmink
Marketing Intelligence & Planning 35 (7), 937-954, 2017
22017
Dettol: Managing Brand Extensions
AK Jaiswal, A Srivastav, D Kothari
Asian Case Research Journal 13 (01), 105-143, 2009
22009
Underlying determinants of health provider choice in urban slums: results from a discrete choice experiment in Ahmedabad, India
V Černauskas, F Angeli, AK Jaiswal, M Pavlova
BMC Health Services Research 18 (1), 473, 2018
12018
The effect of relationship and transactional characteristics on customer retention in emerging online markets
AK Jaiswal, R Niraj, CH Park, MK Agarwal
Journal of Business Research 92, 25-35, 2018
12018
Aava natural mineral water (A)
AK Jaiswal, H Palan, I Jain
Indian Institute of Management, Ahmedabad, 2015
12015
GE in India: Changing healthcare
S Malodia, AK Jaiswal
Indian Institute of Management, Ahmedabad, 2015
12015
Cerenity-Sanitizer: Marketing Research for New Product Launch (B)
AK Jaiswal, SK Singh, A Manu
Indian Institute of Management, Ahmedabad, 2013
12013
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Articles 1–20