| Customer satisfaction and service quality measurement in Indian call centres AK Jaiswal Managing Service Quality 18 (4), 405-416, 2008 | 198 | 2008 |
| The fortune at the bottom or the middle of the pyramid? AK Jaiswal Innovations: Technology, Governance, Globalization 3 (1), 85-100, 2008 | 197* | 2008 |
| Examining mediating role of attitudinal loyalty and nonlinear effects in satisfaction-behavioral intentions relationship AK Jaiswal, R Niraj Journal of Services Marketing 25 (3), 165-175, 2011 | 181 | 2011 |
| Business model innovation for inclusive health care delivery at the bottom of the pyramid F Angeli, AK Jaiswal Organization & Environment 29 (4), 486-507, 2016 | 164 | 2016 |
| Business Model Innovation for Inclusive Health Care Delivery at the Bottom of the Pyramid F Angeli, AK Jaiswal Organization & Environment 29 (4), 486-507, 2016 | 164 | 2016 |
| Context-general and context-specific determinants of online satisfaction and loyalty for commerce and content sites AK Jaiswal, R Niraj, P Venugopal Journal of Interactive Marketing 24 (3), 222-238, 2010 | 118 | 2010 |
| Unsustainability of sustainability: Cognitive frames and tensions in bottom of the pyramid projects G Sharma, AK Jaiswal Journal of Business Ethics 148 (2), 291-307, 2018 | 113 | 2018 |
| The influence of marketing on consumption behavior at the bottom of the pyramid AK Jaiswal, S Gupta Journal of Consumer Marketing 32 (2), 113-124, 2015 | 110 | 2015 |
| Reverse innovation: a conceptual framework S Malodia, S Gupta, AK Jaiswal Journal of the Academy of Marketing Science 48, 1009-1029, 2020 | 72 | 2020 |
| The effect of relationship and transactional characteristics on customer retention in emerging online markets AK Jaiswal, R Niraj, CH Park, MK Agarwal Journal of Business Research 92, 25-35, 2018 | 63 | 2018 |
| Competitive dynamics between MNCs and domestic companies at the base of the pyramid: An institutional perspective F Angeli, AK Jaiswal Long Range Planning 48 (3), 182-199, 2015 | 54 | 2015 |
| Underlying determinants of health provider choice in urban slums: results from a discrete choice experiment in Ahmedabad, India V Černauskas, F Angeli, AK Jaiswal, M Pavlova BMC health services research 18, 1-11, 2018 | 40 | 2018 |
| Underlying determinants of health provider choice in urban slums: results from a discrete choice experiment in Ahmedabad, India V Černauskas, F Angeli, AK Jaiswal, M Pavlova BMC health services research 18, 1-11, 2018 | 40 | 2018 |
| Managing job applications online: integrating website informativeness and compatibility in theory of planned behaviour and technology acceptance model A Parikh, JD Patel, AK Jaiswal Decision 48 (1), 97-113, 2021 | 36 | 2021 |
| Examining the Nonlinear Effects in Satisfaction-Loyalty-Behavioral Intentions Model AK Jaiswal, R Niraj | 34 | 2007 |
| Socio-Cultural Sustainability of Private Healthcare Providers in an Indian Slum Setting: A Bottom-of-the-Pyramid Perspective F Angeli, ST Ishwardat, AK Jaiswal, A Capaldo Sustainability 10 (12), 4702, 2018 | 29 | 2018 |
| Consumer evaluations of brand extensions: Evidence from India SK Patro, AK Jaiswal Journal of Academy of Business and Economics 1 (2), 170-179, 2003 | 22 | 2003 |
| Investigating a comparative evaluation approach in explaining loyalty AK Jaiswal, JGAM Lemmink Marketing Intelligence & Planning 35 (7), 937-954, 2017 | 19 | 2017 |
| Antecedents to firm performance during re-internationalization S Ali, AN Mathur, AK Jaiswal Australian Journal of Management 47 (3), 423-453, 2022 | 9 | 2022 |
| Connecting smallholders’ marketplace decisions to agricultural market reform policy in India–An empirical exploration A Argade, AK Laha, AK Jaiswal Journal of Macromarketing 41 (3), 471-483, 2021 | 9 | 2021 |
Rakesh NirajCase Western Reserve UniversityVerified email at case.edu
