Chanho Kang
TitleCited byYear
Five dimensions of brand personality traits in sport
C Kang, G Bennett, JW Peachey
Sport Management Review 19 (4), 441-453, 2016
Development of a brand personality scale in professional sports
C Kang
Poster presented at the annual meeting of the Sport Marketing Association …, 2015
Comparative analysis of sport consumer motivation affecting sport consumption behavior between American and Asian international students
C Kang, J Lee, G Bennett
International Journal of Sport Management 15, 286-310, 2014
A Cross-National Comparison of Sport Volunteer Motivation
C Kang, J Welty Peachey
2011 North American Society for Sport Management Conference (NASSM 2011), 1-4, 2011
Dimensions of Brand Personality: A New Measure of Brand Personality in Sport
C Kang
Emotional Labor in the Dual Role of Teaching and Coaching
YH Lee, P Chelladurai, C Kang
Psychological reports 121 (5), 952-973, 2018
A Comparison of Sport Consumption Motives Between American Students and Asian International Students
C Kang
A Hierarchical Analysis of Sport Brand Personality Traits
C Kang, YH Lee
A Factor Analysis of Personality Traits Both Applicable and Relevant to Sport Brands
C Kang
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