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Padmavathy C
Padmavathy C
Verified email at vit.ac.in
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Cited by
Year
Online second-hand shopping motivation–Conceptualization, scale development, and validation
C Padmavathy, M Swapana, J Paul
Journal of Retailing and Consumer Services 51, 19-32, 2019
2012019
Measuring effectiveness of customer relationship management in Indian retail banks
C Padmavathy, MS Balaji, VJ Sivakumar
International Journal of Bank Marketing 30 (4), 246-266, 2012
1852012
Factors Influencing Online Shopping Experience a Conceptual Model and Implications
M Swapana, C Padmavathy
Global Management Review 11 (1), 18-26, 2017
252017
Factors Influencing Dependency on Smartphone and the Impact on Purchase Behaviour: An Empirical Research
M Swapana, C Padmavathy
International Journal of E-Business Research (IJEBR) 13 (2), 79-92, 2017
102017
CRM effectiveness and customer satisfaction: moderating role of relationship duration
C Padmavathy
International Journal of Business Excellence 11 (3), 413-424, 2017
102017
The role of perceived benefits and personality traits on mobile instant messaging users’ responses
C Padmavathy, S Lee, M Pattusamy, MK Dey, M Swapana
Asia Pacific Journal of Marketing and Logistics 30 (5), 1277-1293, 2018
92018
Adopting analytic hierarchy process to prioritise banks based on CRM effectiveness-the customers perspective
C Padmavathy, VJ Sivakumar
International Journal of Business Innovation and Research 12 (1), 80-93, 2017
72017
Effect of Online Second-Hand Shopping Experience on Repurchase Intention: Evidence From Indian Shoppers
M Swapana, C Padmavathy
International Journal of Asian Business and Information Management (IJABIM …, 2018
52018
Relationships Among Dimensions of Online Second-Hand Shopping, Satisfaction, and Repurchase Intention
M Swapana, C Padmavathy
International Journal of E-Business Research (IJEBR) 14 (1), 89-102, 2018
52018
CRM Effectiveness: its Dimensions and Effect on Customer Outcomes in Retail Banking
C Padmavathy
Unpublished Doctoral dissertation, National Institute of Technology, Trichy …, 2012
52012
SOCIAL MEDIA MARKETING
MM Swapana, C Padmavathy
Advance Management Practices in Business, 86, 0
4*
Dimensions of CRM Effectiveness and its Effect on Relationship Quality
CJ Padmavathy, V Sivakumar
International Journal of Customer Relationship Marketing and Management …, 2012
32012
The Role of Relational Mediators in the CRM-Performance Link: Evidence from Indian Retail Banks
C Padmavathy
International Journal of Customer Relationship Marketing and Management …, 2013
12013
Effects of external and internal influences on intentions to avoid single-use plastic bags
R Geetha, C Padmavathy
Global Business and Economics Review 30 (2), 176-188, 2024
2024
The Effect of Bring Your Own Bag on Pro-environmental Behaviour: Towards a Comprehensive Conceptual Framework
R Geetha, C Padmavathy
Vision, 09722629231195430, 2023
2023
Goods and services Tax (GsT): an exTension To Theory of planned behaviour
C Padmavathy
Global Management Review 14 (1), 1-8, 2020
2020
The Role of Relational Mediators in the CRM-Performance Link
C Padmavathy
2015
IMPACT OF AFFILIATE PROGRAMS AND ITS MODELS IN ONLINE MARKETING
TS Ragesh, C Padmavathy, P Venugopal
Dr. Ajit Dhar Dubey, 43, 0
MODELLING MOBILE PAYMENT CONTINUANCE USAGE
C Padmavathy, MM Swapana
Dr. Ajit Dhar Dubey, 147, 0
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