| An empirical study on the promotional mix and brand equity: Mobile service providers M Karunanithy, S Sivesan, S Lanka Industrial engineering letters 3 (3), 1-9, 2013 | 57 | 2013 |
| Service quality and student satisfaction: A case study of private external higher education institutions in Jaffna, Sri Lanka K Kajenthiran, M Karunanithy University of Jaffna, 2015 | 34 | 2015 |
| Understanding and responding to youth savings behaviour: Evidence from undergraduates in the war torn regions of Sri Lanka K Karunaanithy, M Karunanithy, S Santhirasekaram EPRA International Journal of Research and Development (IJRD) 2 (1), 124-131, 2017 | 15 | 2017 |
| Personal demographical factors and their influence on customer satisfaction from customer perspective S Sivesan, M Karunanithy European Journal of Business and Management 5 (20), 42-45, 2013 | 13 | 2013 |
| An evolution of customer relationship management: a conceptual approach M Karunanithy, K Kajendra Proceedings of Jaffna University International Research Conference (JUICE …, 2012 | 9 | 2012 |
| Impact of customer orientation of service employees on customer satisfaction towards retention in finance companies S Sivesan, M Karunanithy European Journal of Business and Management 6 (1), 25-29, 2014 | 6 | 2014 |
| An empirical study on the promotional mix and brand equity: mobile service provider S Sivesan, M Karunanithy Herald Journal of Marketing and Business Management 2 (1), 047-050, 2013 | 6 | 2013 |
| Impact of Customer Relationship Marketing on Market Performance in Banking Sector–A Study on Bank of Ceylon and Hatton National Bank Customers in Mannar District in Sri Lanka T Fernando, M Karunanithy European Journal of Business and Management 7 (1), 138-145, 2015 | 5 | 2015 |
| Antecedents of youth's intentions in seeking microcredit: Evidence from Jaffna district, Sri Lanka K Kajenthiran, M Karunanithy, S Achchuthan University of Jaffna, 2016 | 4 | 2016 |
| The Impact of Heritage Attributes on the Satisfaction of Tourism in Sri Lanka M Karunanithy European Journal of Business and Management 7, 2013 | 3 | 2013 |
| Relationship marketing and customer retention: A case study S Sivesan, M Karunanithy Competency building strategies in Business and Technology, 327-336, 2011 | 3 | 2011 |
| Enhancing customer loyalty of supermarkets through retail service quality (RSQ): evidence from Sri Lankan Context K Kajenthiran, M Karunanithy, S Rajumesh EPRA International Journal of Research and Development 4 (1), 136-144, 0 | 1 | |
| Impact of Customer Relationship Management on Customer Retention: A Study in the Private Healthcare Sector in Jaffna, Sri Lanka M Karunanithy University of Vavuniya, 2022 | | 2022 |
| The impact of brand awareness on brand image: the case of mobile phone market in vavuniya district N Sinthupa, M Karunanithy University of Jaffna, 2022 | | 2022 |
| Sustainable development through green marketing orientation-a conceptual approach S Pavithra, M Karunanithy Faculty of Management Studies and Commerce, University of Jaffna, Sri Lanka, 2019 | | 2019 |
| Enhancing customer loyalty to supermarkets through retailing service quality practices S Achchuthan, C Jebarajakirthy, M Karunanithy, K Kajenthiran | | 2016 |
| Antecedents of youth’s intentions in seeking microcredit K Kajenthiran, M Karunanithy, S Achchuthan | | 2016 |
| Role of marketing department of University in boosting micro marketers in an unethical business environment. S Shivany, E Ratnam, K Sivarajah, M Karunanithy, S Rajumesh, ... University of Jaffna, 2015 | | 2015 |
| Educational and Occupational Mobility of Plantation Youths in Sri Lanka M Karunanithy | | 2012 |
| CONSUMERS’ATTITUDES TOWARDS ECO-FRIENDLY PRODUCTS AND PURCHASE INTENTION: A STUDY IN NORTHERN PROVINCE, SRI LANKA MP Shanmuganathan, M Karunanithy | | |
