Gurumurthy Kalyanaram
Gurumurthy Kalyanaram
Management Review and Journal of Public Policy; MIT SAAA; NMIMS, NJIT, Tata Institute, City
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TitleCited byYear
Empirical generalizations from reference price research
G Kalyanaram, RS Winer
Marketing science 14 (3_supplement), G161-G169, 1995
An empirical analysis of latitude of price acceptance in consumer package goods
G Kalyanaram, JDC Little
Journal of consumer research 21 (3), 408-418, 1994
Brand retrieval, consideration set composition, consumer choice, and the pioneering advantage
FR Kardes, G Kalyanaram, M Chandrashekaran, RJ Dornoff
Journal of Consumer Research 20 (1), 62-75, 1993
Order-of-entry effects on consumer memory and judgment: An information integration perspective
FR Kardes, G Kalyanaram
Journal of Marketing Research 29 (3), 343-357, 1992
Order of market entry: Established empirical generalizations, emerging empirical generalizations, and future research
G Kalyanaram, WT Robinson, GL Urban
Marketing science 14 (3_supplement), G212-G221, 1995
Dynamic effects of the order of entry on market share, trial penetration, and repeat purchases for frequently purchased consumer goods
G Kalyanaram, GL Urban
Marketing Science 11 (3), 235-250, 1992
First-mover advantages from pioneering new markets: A survey of empirical evidence
WT Robinson, G Kalyanaram, GL Urban
Review of Industrial Organization 9 (1), 1-23, 1994
Controlling for observed and unobserved managerial skills in determining first-mover market share advantages
BPS Murthi, K Srinivasan, G Kalyanaram
Journal of Marketing Research 33 (3), 329-336, 1996
The shape of advertising response functions revisited: A model of dynamic probabilistic thresholds
D Vakratsas, FM Feinberg, FM Bass, G Kalyanaram
Marketing Science 23 (1), 109-119, 2004
E-healthcare: an analysis of key themes in research
A Mukherjee, J McGinnis
International Journal of Pharmaceutical and Healthcare Marketing 1 (4), 349-363, 2007
Deliberate product definition: Customizing the product definition process
G Kalyanaram, V Krishnan
Journal of Marketing Research 34 (2), 276-285, 1997
Product hierarchy and brand strategy influences on the order of entry effect for consumer packaged goods
RA Kerin, G Kalyanaram, DJ Howard
Journal of Product Innovation Management: An International Publication of …, 1996
TP Lyon
The Journal of Industrial Economics 54 (2), 223-252, 2006
On the relative performance of linear versus nonlinear compensation plans
AK Basu, G Kalyanaram
International Journal of Research in Marketing 7 (2-3), 171-178, 1990
Heterogeneity in entry effects between nondurable consumer product categories
G Kalyanaram, DR Wittink
International Journal of Research in Marketing 11 (3), 219-231, 1994
An empirical analysis of follower entry timing decisions
D Vakratsas, RC Rao, G Kalyanaram
Marketing Letters 14 (3), 203-216, 2003
Segmenting the preferences and usage patterns of the mature consumer health-care market
GP Moschis, SB Friend
International Journal of Pharmaceutical and Healthcare Marketing 2 (1), 7-21, 2008
The negative effects of social capital in organizations: A review and extension
KG Pillai, GP Hodgkinson, G Kalyanaram, SR Nair
International Journal of Management Reviews 19 (1), 97-124, 2017
The order of entry effect in prescription (Rx) and over-the-counter (OTC) pharmaceutical drugs
G Kalyanaram
International Journal of Pharmaceutical and Healthcare Marketing 2 (1), 35-46, 2008
The endogenous modeling of the effect of direct-to-consumer advertising in prescription drugs
GK Kalyanaram
International Journal of Pharmaceutical and Healthcare Marketing 3 (2), 137-148, 2009
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