| Why nonprofits are easier to endorse on social media: The roles of warmth and brand symbolism SF Bernritter, PWJ Verlegh, EG Smit Journal of Interactive Marketing 33, 27-42, 2016 | 154 | 2016 |
| Too good to be true: the role of online reviews’ features in probability to buy E Maslowska, EC Malthouse, SF Bernritter International Journal of Advertising 36 (1), 142-163, 2017 | 94 | 2017 |
| Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media SAM Vermeer, T Araujo, SF Bernritter, G van Noort International Journal of Research in Marketing 36 (3), 492-508, 2019 | 71 | 2019 |
| Disentangling location-based advertising: the effects of location congruency and medium type on consumers' ad attention and brand choice PE Ketelaar, SF Bernritter, J van't Riet, AE Hühn, TJ van Woudenberg, ... International Journal of Advertising 36 (2), 356-367, 2017 | 53 | 2017 |
| Warning: You are being primed! The effect of a warning on the impact of subliminal ads T Verwijmeren, JC Karremans, SF Bernritter, W Stroebe, DHJ Wigboldus Journal of Experimental Social Psychology 49 (6), 1124-1129, 2013 | 50 | 2013 |
| ‘We’are more likely to endorse than ‘I’: the effects of self-construal and brand symbolism on consumers’ online brand endorsements SF Bernritter, AC Loermans, PWJ Verlegh, EG Smit International Journal of Advertising 36 (1), 107-120, 2017 | 35 | 2017 |
| “Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice PE Ketelaar, SF Bernritter, TJ van Woudenberg, E Rozendaal, RP Konig, ... Journal of Business Research 91, 277-285, 2018 | 34 | 2018 |
| Self-persuasion as marketing technique: the role of consumers’ involvement SF Bernritter, I van Ooijen, BCN Müller European Journal of Marketing, 2017 | 30 | 2017 |
| How advertising in offline media drives reach of and engagement with brands on Facebook HAM Voorveld, T Araujo, SF Bernritter, E Rietberg, R Vliegenthart International Journal of Advertising 37 (5), 785-805, 2018 | 28 | 2018 |
| Behaviorally targeted location-based mobile marketing SF Bernritter, PE Ketelaar, F Sotgiu Journal of the Academy of Marketing Science, 2021 | 9 | 2021 |
| The effect of online customer reviews’ characteristics on sales E Maslowska, EC Malthouse, SF Bernritter Advances in Advertising Research (Vol. VII), 87-100, 2017 | 9 | 2017 |
| Signaling Warmth: How Brand Warmth and Symbolism Affect Consumers’ Online Brand Endorsements SF Bernritter Advances in Advertising Research (Vol. VI): The Digital, the Classic, the …, 2016 | 8 | 2016 |
| “Don’t Worry, We are Here for You”: Brands as External Source of Control During the COVID-19 Pandemic PWJ Verlegh, SF Bernritter, V Gruber, N Schartman, F Sotgiu Journal of Advertising, 2021 | 5 | 2021 |
| Consumers’ online brand endorsements SF Bernritter, PWJ Verlegh, EG Smit Advertising in new formats and media, 2016 | 5 | 2016 |
| I am Not What I Like: Endorsing Brands on Social Media Negatively Affects Consumers’ Self-Evaluation SF Bernritter, AC Loermans, A W. Eigenraam, PWJ Verlegh Journal of Interactive Marketing 57 (1), 159-175, 2022 | | 2022 |
| I am not what I like: How endorsing brands on social media leads to contrasting effects in consumers' self-evaluations SF Bernritter, AC Loermans, A Eigenraam, PWJ Verlegh Journal of Interactive Marketing, 2021 | | 2021 |
| Brand metrics that matter DG Muntinga, S Bernritter Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, 2017 | | 2017 |
| Examining consumers’ online brand endorsements on social media SF Bernritter | | 2016 |
| Consumers’ Endorsements For Companies and Causes: the Role of Symbolism and Visibility SF Bernritter, P Verlegh, EG Smit ACR North American Advances, 2013 | | 2013 |
| Waarom zou ik vrijgevig zijn? Het effect van zelfovertuiging op het geven van fooi I Ooijen, BCN Müller, ML van Leeuwen, SF Bernritter Groningen: ASPO Pers, 2012 | | 2012 |
