| The future scope of netnography and social network analysis in the field of marketing R Sharma, V Ahuja, S Alavi Journal of internet commerce 17 (1), 26-45, 2018 | 68 | 2018 |
| An empirical segmentation of users of mobile banking apps S Alavi, V Ahuja Journal of Internet Commerce 15 (4), 390-407, 2016 | 64 | 2016 |
| Using Facebook as a digital tool for developing trust amongst consumers using netnography and social media analytics: A study of Jet Airways V Ahuja, S Alavi Journal of Relationship Marketing 17 (3), 171-187, 2018 | 55 | 2018 |
| New paradigm of digital marketing in emerging markets: from social media to social customer relationship management S Alavi International journal of management practice 9 (1), 56-73, 2016 | 38 | 2016 |
| Metcalfe's law and operational, analytical and collaborative CRM-using online business communities for co-creation S Alavi, V Ahuja, Y Medury Journal of Targeting, Measurement and Analysis for Marketing 20, 35-45, 2012 | 34 | 2012 |
| Building participation, reciprocity and trust: Netnography of an online community of APPLE using regression analysis for prediction S Alavi, V Ahuja, Y Medury Apeejay Business Review 11 (1-2), 82-96, 2010 | 32 | 2010 |
| Generating trust using Facebook-A study of 5 online apparel brands R Sharma, S Alavi, V Ahuja Procedia computer science 122, 42-49, 2017 | 27 | 2017 |
| Cyber psychology and cyber behaviour of adolescents-the need of the contemporary era V Ahuja, S Alavi Procedia computer science 122, 671-676, 2017 | 24 | 2017 |
| Fluidity and the customer experience in digital platform ecosystems A Ramasundaram, N Pandey, Y Shukla, S Alavi, J Wirtz International Journal of Information Management 69, 102599, 2023 | 22 | 2023 |
| An empirical approach to ECRM-increasing consumer trustworthiness using online product communities S Alavi, V Ahuja, Y Medury Journal of Database Marketing & Customer Strategy Management 18, 83-96, 2011 | 22 | 2011 |
| Construction and psychometric analysis of teachers mobile learning acceptance questionnaire N Mittal, S Alavi Interactive Technology and Smart Education 17 (2), 171-196, 2020 | 20 | 2020 |
| Developing a research instrument to study the impact of consumer brand perception, consumer brand relationship and consumer buying behaviour on online apparel shopping R Sharma, V Ahuja, S Alavi Digital and Social Media Marketing: Emerging Applications and Theoretical …, 2020 | 17 | 2020 |
| ECRM using online communities S Alavi, V Ahuja, Y Medury IUP Journal of Marketing Management 10 (1), 35, 2011 | 11 | 2011 |
| Measuring consumer brand perception for green apparel brands JS Dixit, S Alavi, V Ahuja International Journal of E-Business Research (IJEBR) 16 (1), 28-46, 2020 | 10 | 2020 |
| Netnography: an internet-optimized ethnographic research technique S Alavi Market research methodologies: Multi-method and qualitative approaches, 71-77, 2015 | 10 | 2015 |
| Generation of trust using social networking sites: a comparative analysis of online apparel brands across social media platforms R Sharma, S Alavi, V Ahuja International Journal of Management Practice 12 (4), 405-425, 2019 | 9 | 2019 |
| Development and validation of teachers mobile learning acceptance scale for higher education teachers N Mittal, M Chaudhary, S Alavi International Journal of Cyber Behavior, Psychology and Learning (IJCBPL) 7 …, 2017 | 8 | 2017 |
| Learning management through mobile apps-a new buzzword N Mittal, M Chaudhary, S Alavi International Journal of Business Innovation and Research 13 (3), 271-287, 2017 | 8 | 2017 |
| An evaluative framework for the most suitable theory of mobile learning N Mittal, M Chaudhary, S Alavi Managing Social Media Practices in the Digital Economy, 1-24, 2020 | 6 | 2020 |
| Mobile shopping apps: Functionalities, consumer adoption, and usage P Chadha, S Alavi, V Ahuja International Journal of Cyber Behavior, Psychology and Learning (IJCBPL) 7 …, 2017 | 6 | 2017 |
Vandana AhujaDirector, Symbiosis Institute of Business Management, NoidaVerified email at sibmnoida.siu.edu.in
