| Mango fruit desapping in relation to time of harvesting M Amin, AU Malik, MS Mazhar, I Din, MS Khalid, S Ahmad Pak. J. Bot 40 (4), 1587-1593, 2008 | 79 | 2008 |
| Non-destructive 1H-MRI assessment of flesh bruising in avocado (Persea americana M.) cv. Hass M Mazhar, D Joyce, G Cowin, I Brereton, P Hofman, R Collins, M Gupta Postharvest Biology and Technology 100, 33-40, 2015 | 48 | 2015 |
| Consumer motivation by using unified theory of acceptance and use of technology towards electric vehicles HA Abbasi, SK Johl, ZBH Shaari, W Moughal, M Mazhar, MA Musarat, ... Sustainability 13 (21), 12177, 2021 | 42 | 2021 |
| Driving consumer value co-creation and purchase intention by social media advertising value A Hussain, DH Ting, M Mazhar Frontiers in psychology 13, 800206, 2022 | 38 | 2022 |
| Factors contributing to increased bruise expression in avocado (Persea americana M.) cv. ‘Hass’ fruit Muhammad Mazhar, Daryl Joyce, Peter Hofman, Nga Vu Postharvest Biology and Technology 143, 58-67, 2018 | 27 | 2018 |
| Trogoderma granarium (everts)(Coleoptera: Dermestidae), an alarming threat to rice supply chain in Pakistan SF Honey, B Bajwa, MS Mazhar, W Wakil International Journal of Entomological Research 5 (1), 23-31, 2017 | 25 | 2017 |
| Performance of hot water phytosanitary treated mangoes for intended export from Pakistan to Iran and China A Jabbar, AU Malik, M Saeed, OH Malik, M Amin, AS Khan, IA Rajwana, ... Int. J. Agric. Biol 13 (2011), 645-651, 2011 | 23 | 2011 |
| The role of service recovery in post-purchase consumer behavior During COVID-19: a Malaysian perspective M Mazhar, DH Ting, A Hussain, MA Nadeem, MA Ali, U Tariq Frontiers in Psychology 12, 786603, 2022 | 21 | 2022 |
| Effect of online reviews and crowd cues on restaurant choice of customer: moderating role of gender and perceived crowding MA Ali, DH Ting, M Ahmad-ur-Rahman, S Ali, F Shear, M Mazhar Frontiers in Psychology 12, 780863, 2021 | 21 | 2021 |
| Biotic and abiotic factors causing rind blemishes in citrus and management strategies to improve the cosmetic quality of fruits. AU Malik, MU Hasan, S Khalid, MS Mazhar, M Shafique Khalid, MN Khan, ... | 21 | 2021 |
| Effects of Monascus purpureus-fermented tartary buckwheat extract on the blood lipid profile, glucose tolerance and antioxidant enzyme activities in KM mice R Ren, H Zeng, Q Mei, Z Xu, M Mazhar, L Qin Journal of Cereal Science 105, 103465, 2022 | 19 | 2022 |
| Tetramethylpyrazine from adlay (Coix lacryma-jobi) biotransformation by Bacillus subtilis and its quality characteristics A Wen, C Xie, M Mazhar, C Wang, H Zeng, L Qin, Y Zhu Journal of Food Science and Technology 57, 4092-4102, 2020 | 19 | 2020 |
| Improved harvest and desapping practices affect mango fruit quality along the supply chains. MS Mazhar, MA Muhammad Amin, AU Malik, J Campbell, P Johnson | 18 | 2011 |
| Gauging customers’ negative disconfirmation in online post-purchase behaviour: The moderating role of service recovery M Mazhar, D Hooi Ting, A Zaib Abbasi, MA Nadeem, HA Abbasi Cogent Business & Management 9 (1), 2072186, 2022 | 17 | 2022 |
| Comparative evaluation of drying methods on kinetics, biocompounds and antioxidant activity of Bacillus subtilis-fermented dehulled adlay A Wen, C Xie, M Mazhar, Y Zhu, H Zeng, L Qin, Y Zhu Drying technology 38 (11), 1505-1515, 2020 | 15 | 2020 |
| The interplay of dietary fibers and intestinal microbiota affects type 2 diabetes by generating short-chain fatty acids M Mazhar, Y Zhu, L Qin Foods 12 (5), 1023, 2023 | 14 | 2023 |
| Three‐solvent extracting method comprehensively evaluates phenolics profile and antioxidant activities of Tartary buckwheat Y Chen, L Qin, A Wen, M Mazhar, H Wang, Y Zhu Journal of Food Processing and Preservation 45 (1), e15020, 2021 | 14 | 2021 |
| Managing mango fruit quality through the supply chain: a Pakistan case study JA Campbell, AU Malik, P Johnson, A Dunne, X Sun, M Amin, MS Mazhar, ... International Symposium Postharvest Pacifica 2009-Pathways to Quality: V …, 2009 | 14 | 2009 |
| Integrative transcriptomic-proteomic analysis revealed the flavor formation mechanism and antioxidant activity in rice-acid inoculated with Lactobacillus paracasei and … N Liu, L Qin, M Mazhar, S Miao Journal of Proteomics 238, 104158, 2021 | 13 | 2021 |
| Evaluation of postharvest losses in mango AU Malik, MS Mazhar Australian Center for International Agricultural Research (ACIAR), Pakistan, 2007 | 13 | 2007 |
