| Mediating Role of Job Satisfaction on Turnover Intentions and Job Mismatch Among Millennial Employees in Bengaluru CA Chavadi, M Sirothiya, MR Vishwanatha Business Perspectives and Research, 2021 | 54 | 2021 |
| Impact of Digital Marketing Practices on Energy Consumption, Climate Change, and Sustainability D Thangam, CA Chavadi Climate and Energy 39 (7), 11-19, 2023 | 25 | 2023 |
| Analysing the moderating effects of product involvement and endorsement type on consumer buying behaviour: An empirical study on youth perspective CA Chavadi, M Sirothiya, MR Vishwanatha, PV Yatgiri IIM Kozhikode Society & Management Review, 22779752211009004, 2021 | 19 | 2021 |
| Driving factors and effectiveness of sales promotion in shopping malls: a consumer perspective CA Chavadi, SS Kokatnur Indian Journal of Marketing 40 (4), 2010 | 18 | 2010 |
| RFID adoption by Indian retailers: An exploratory study CA Chavadi, SS Kokatnur The Icfai University Journal of Supply Chain Management 6 (1), 60-77, 2009 | 18 | 2009 |
| Modelling the Effects of Brand Placements in Movies: An Investigative Study of Event Type and Placement Type CA Chavadi, S Menon, M Sirothiya Vision 23 (1), 31-43, 2019 | 17 | 2019 |
| Consumer expectation and Perception of Fast Food outlets: An Empirical study in Davangere CA Chavadi, SS Kokatnur ICFAI Journal of Service Marketing 6 (2), 2008 | 17 | 2008 |
| Do Private Brands Result in Store Loyalty: An Empirical study in Bangalore CA Chavadi, S Kokatnur ICFAI Journal of Marketing Management 8 (3), 2008 | 13 | 2008 |
| Modelling the effects of creative advertisements on consumers: An empirical study CA Chavadi, MJ Arul, M Sirothiya Vision 24 (3), 269-283, 2020 | 12 | 2020 |
| Impact of Short term Promotional Ads on Food Retailing CA Chavadi, SS Kokatnur ICFAI Journal of Consumer Buying Behaviour 4 (1), 2009 | 12 | 2009 |
| Customer Loyalty Appraisal based on Store Characteristics: An Alternative Approach CA Chavadi, CV Hiremath Indian Journal of Marketing 44 (5), 2014 | 10 | 2014 |
| Modelling the Effects of Social Media–based Brand Communities on Brand Trust, Brand Equity and Consumer Response CA Chavadi, M Sirothiya, SR Menon, V MR Vikalpa 48 (2), 114-141, 2023 | 9 | 2023 |
| Ghee with Glee: A Study of How Consumers Evaluate Product Packaging CA Chavadi, MR Vishwanatha, S Mubeen Metamorphosis: A Journal of Management Research 17 (2), 100-110, 2018 | 8 | 2018 |
| Importance of Sustainable Marketing Initiatives for Supporting the Sustainable Development Goals A Anuradha, R Shilpa, M Thirupathi, S Padmapriya, G Supramaniam, ... Handbook of Research on Achieving Sustainable Development Goals With …, 2023 | 7 | 2023 |
| The Impact of COVID-19 on the Indian Microfinance Industry and Its Sustainability SP Murugan, G Shivaprasad, A Dhanalakshmi, VP Sriram, K Rajput, ... Transforming Economies Through Microfinance in Developing Nations, 160-188, 2023 | 7 | 2023 |
| Role of Compressed Biogas to Assess the Effects of Perceived Value on Customer Satisfaction and Customer Loyalty M Sirothiya, CA Chavadi BIMTECH Business Perspective 1 (1), 70-89, 2019 | 7 | 2019 |
| Internet of Things and Its Relevance to Digital Marketing S Sanyal, M Kalimuthu, T Arumugam, R Aruna, J Balaji, A Savarimuthu, ... Opportunities and Challenges of Industrial IoT in 5G and 6G Networks, 138-154, 2023 | 6 | 2023 |
| A research-based approach to identify the health-conscious consumers in India SR Menon, CA Chavadi Metamorphosis 21 (2), 118-128, 2022 | 6 | 2022 |
| Growth drivers, characteristics, preference and challenges faced by Fast Moving Consumer Goods - A study with reference to Bengaluru M Vedavathi, CA Chavadi Turkish Online Journal of Qualitative Inquiry (TOJQI) 12 (7), 7475 -7487, 2021 | 6 | 2021 |
| Compressed biogas (cbg) as an alternative and sustainable energy source in India: Case study on implementation frameworks and challenges M Sirothiya, CA Chavadi Invertis Journal of Renewable Energy 10 (2), 49-64, 2020 | 6 | 2020 |
