Gregory S. Carpenter
Gregory S. Carpenter
Kellogg School of Management, Northwestern University
Verified email at kellogg.northwestern.edu - Homepage
Title
Cited by
Cited by
Year
Measuring marketing productivity: Current knowledge and future directions
RT Rust, T Ambler, GS Carpenter, V Kumar, RK Srivastava
Journal of marketing 68 (4), 76-89, 2004
14292004
Consumer preference formation and pioneering advantage
GS Carpenter, K Nakamoto
Journal of Marketing research 26 (3), 285-298, 1989
13371989
Meaningful brands from meaningless differentiation: The dependence on irrelevant attributes
GS Carpenter, R Glazer, K Nakamoto
Journal of marketing research 31 (3), 339-350, 1994
7301994
Creating a market orientation: A longitudinal, multifirm, grounded analysis of cultural transformation
GF Gebhardt, GS Carpenter, JF Sherry Jr
Journal of marketing 70 (4), 37-55, 2006
5702006
Late mover advantage: How innovative late entrants outsell pioneers
V Shankar, GS Carpenter, L Krishnamurthi
Journal of Marketing research 35 (1), 54-70, 1998
5501998
Why is the trivial important? A reasons-based account for the effects of trivial attributes on choice
CL Brown, GS Carpenter
Journal of Consumer Research 26 (4), 372-385, 2000
2802000
Modeling asymmetric competition
GS Carpenter, LG Cooper, DM Hanssens, DF Midgley
Marketing Science 7 (4), 393-412, 1988
2421988
Competitive strategies for late entry into a market with a dominant brand
GS Carpenter, K Nakamoto
Management Science 36 (10), 1268-1278, 1990
2191990
A model of marketing mix, brand switching, and competition
GS Carpenter, DR Lehmann
Journal of Marketing Research 22 (3), 318-329, 1985
2161985
The advantages of entry in the growth stage of the product life cycle: An empirical analysis
V Shankar, GS Carpenter, L Krishnamurthi
Journal of Marketing Research 36 (2), 269-276, 1999
1941999
Reflections on “consumer preference formation and pioneering advantage”
GS Carpenter, K Nakamoto
Journal of Marketing Research 31 (4), 570-573, 1994
1291994
The role of market efficiency intuitions in consumer choice: A case of compensatory inferences
A Chernev, GS Carpenter
Journal of Marketing Research 38 (3), 349-361, 2001
1272001
Perceptual position and competitive brand strategy in a two-dimensional, two-brand market
GS Carpenter
Management Science 35 (9), 1029-1044, 1989
1131989
Handbook of marketing strategy
V Shankar, GS Carpenter, J Farley
Edward Elgar Publishing, 2012
762012
Market pioneering, learning, and preference
GS Carpenter, K Nakamoto
ACR North American Advances, 1988
621988
Измерение результативности маркетинга: современные знания и будущие направления
РТ Руст, Т Эмблер, ГС Карпентер, В Кумар, РК Сривастава
Российский журнал менеджмента 5 (2), 63–90-63–90, 2007
602007
Modeling competitive marketing strategies: the impact of marketing-mix relationships and industry structure
GS Carpenter
Marketing Science 6 (2), 208-221, 1987
531987
Creating and managing brands
AM Tybout, GS Carpenter
Kellogg on marketing, 112-141, 2012
512012
Getting Lost" Into the Wild": Understanding Consumers' Movie Enjoyment Through a Narrative Transportation Approach
W Batat, M Wohlfeil
ACR North American Advances, 2009
482009
Impact of consumer preference formation on marketing objectives and competitive second mover strategies
GS Carpenter, K Nakamoto
Journal of Consumer Psychology 5 (4), 325-358, 1996
451996
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