Raghuram Iyengar
Raghuram Iyengar
Professor, Marketing
Verified email at wharton.upenn.edu
TitleCited byYear
Opinion leadership and social contagion in new product diffusion
R Iyengar, C Van den Bulte, TW Valente
Marketing Science 30 (2), 195-212, 2011
9422011
Putting one-to-one marketing to work: Personalization, customization, and choice
N Arora, X Dreze, A Ghose, JD Hess, R Iyengar, B Jing, Y Joshi, V Kumar, ...
Marketing Letters 19 (3-4), 305, 2008
3302008
Communication channels and word of mouth: How the medium shapes the message
J Berger, R Iyengar
Journal of consumer research 40 (3), 567-579, 2013
2692013
Choice models and customer relationship management
W Kamakura, CF Mela, A Ansari, A Bodapati, P Fader, R Iyengar, P Naik, ...
Marketing letters 16 (3-4), 279-291, 2005
2022005
A model of consumer learning for service quality and usage
R Iyengar, A Ansari, S Gupta
Journal of Marketing Research 44 (4), 529-544, 2007
1722007
Do friends influence purchases in a social network?
R Iyengar, S Han, S Gupta
Harvard Business School Marketing Unit Working Paper, 2009
1402009
A conjoint approach to multipart pricing
R Iyengar, K Jedidi, R Kohli
Journal of Marketing Research 45 (2), 195-210, 2008
1242008
Social contagion in new product trial and repeat
R Iyengar, C Van den Bulte, JY Lee
Marketing Science 34 (3), 408-429, 2015
822015
The impact of tariff structure on customer retention, usage, and profitability of access services
R Iyengar, K Jedidi, S Essegaier, PJ Danaher
Marketing Science 30 (5), 820-836, 2011
582011
The perils of proactive churn prevention using plan recommendations: Evidence from a field experiment
E Ascarza, R Iyengar, M Schleicher
Journal of Marketing Research 53 (1), 46-60, 2016
522016
Price discrimination in service industries
A Lambrecht, K Seim, N Vilcassim, A Cheema, Y Chen, GS Crawford, ...
Marketing Letters 23 (2), 423-438, 2012
442012
Tricked by truncation: Spurious duration dependence and social contagion in hazard models
C Van den Bulte, R Iyengar
Marketing Science 30 (2), 233-248, 2011
442011
How interest shapes word-of-mouth over different channels
JA Berger, R Iyengar
Available at SSRN 2013141, 2012
412012
Rejoinder—Further reflections on studying social influence in new product diffusion
R Iyengar, C Van den Bulte, TW Valente
Marketing Science 30 (2), 230-232, 2011
372011
Leveraging information across categories
R Iyengar, A Ansari, S Gupta
Quantitative Marketing and Economics 1 (4), 425-465, 2003
372003
How social network and opinion leaders affect the adoption of new products
R Iyengar, C Van den Bulte, J Eichert, B West
GfK Marketing Intelligence Review 3 (1), 16-25, 2011
362011
A structural demand analysis for wireless services under nonlinear pricing schemes
R Iyengar
Arbeitsbericht. Columbia University: New York, NY, 2004
362004
Semiparametric Thurstonian models for recurrent choices: A Bayesian analysis
A Ansari, R Iyengar
Psychometrika 71 (4), 631, 2006
282006
A conjoint model of quantity discounts
R Iyengar, K Jedidi
Marketing Science 31 (2), 334-350, 2012
272012
16 Nonlinear pricing
R Iyengar, S Gupta
Handbook of Pricing Research in Marketing, 355, 2009
252009
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