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Gajulapally Radhakrishna
Gajulapally Radhakrishna
Associate Professor, Narsee Monjee Institute of Management Studies (NMIMS), Hyderabad
Verified email at nmims.edu - Homepage
Title
Cited by
Cited by
Year
Drivers and Inhibitors of Internet Banking adoption in India
A Kesharwani, G Radhakrishna
The Journal of Internet Banking and Commerce 18 (3), 1-18, 1970
34*1970
Determinants of Habitual Buying Behavior: A Study on Branded Apparel
G Radhakrishna, CS Shylajan
The ICFAI Journal of Marketing Management 6 (3), 6-21, 2007
182007
Brand Desire and Brand Jealousy: Routes to Persuasion
A Sarkar, G Radharishna, KS Rao
The Marketing Review 14 (3), 265 - 278 (14), 2014
152014
A Strategic Analysis of Entrepreneurial Orientation of Management Graduates
PP Nandamuri, G Radhakrishna, G Ch
IUP Journal of Business Strategy 9 (4), 17, 2012
82012
Liberalization and color TV industry in India
V Seshaiah, G Radhakrishna
Euro-American Association of Economic Development 3 (2), 25-44, 2003
32003
Alternate Channel: A Novel Way of Distribution - A Study with reference to Tata-AIG life insurance
G Radhakrishna
Marketing Mastermind Magazine, 13, 2005
22005
Extended Producer Responsibility For Environment Protection: The Concept, Relevance And Lessons
CS Shylajan, G Radhakrishna
ICFAI Journal of Environmental Economics 4 (4), 19-28, 2006
12006
Consumer Behavior: Effective Measurement Tools
G RadhaKrishna
ICFAI University Press, 2005
12005
Media communications and development -Three Approaches
G Radhakrishna
South Asian Journal of Mangement 27 (1), 194-198, 2020
2020
E-Marketing Models: Retailers Perspectives A Case of Groupon
G Radhakrishna
Marketing Management: Indian Cases, 13, 2018
2018
MTR Foods - A Marketing Marvel
G Radhakrishna
Marketing Management: Indian Cases, 11, 2018
2018
Protectionism or Open Market: A 5/20 Rule Dilemma
S Roy, G Radhakrishna
International Conference on Management Challenges & Trends in the Digital Era, 2017
2017
Protectionism or Open market-A 5/20 rule Dilemma
S Roy, G Radhakrishna
Imperial Journal of Interdisciplinary Research 2 (11), 2016
2016
Impact of Celebrity Endorsement on Consumer Purchase Intention
S Kamarapu, G Radhakrishna
Journal of Global Management Outlook 1 (09), 55-, 2016
2016
Impact of Celebrity Endorsement on Purchase Decision of Rural Consumers
S Kamarapu, G RadhaKrishna
National Conference on Emerging Trends in Management Education & Research, 2015
2015
Ethnic Marketing
G RadhaKrishna, S Grandhi
National Conference on Emerging Trends in Management Education & Research, 2015
2015
E-Commerce: A Paradigm shift in Retail Market and Influence on Indian Economy
G RadhaKrishna, AP Gayathri
National Conference on Emerging Trends in Management Education & Research, 2015
2015
Change Dillemma - Issues and Challenges
M Sasmita, G Radhakrishan
IMT Case Journal 5 (02), 2015
2015
Rendezvous with Ritz : Dilemma of Buying the Right Car
G Radhakrishna
Case Folio, 2010
2010
Global Brain Your Roadmap for Innovating Faster and Smarter in a Networked World
PV Murali, G Radhakrishna
MBA Review, 05, 2009
2009
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