| Examining the effect of eWOM on the customer purchase intention through value co-creation (VCC) in social networking sites (SNSs) A study of select Facebook fan pages of … SR Kunja, A Gvrk Management Research Review 43 (3), 245-269, 2020 | 115 | 2020 |
| Examining ePWOM-purchase intention link in Facebook brand fan pages: Trust beliefs, value co-creation and brand image as mediators KS Rao, B Rao, G Acharyulu IIMB Management Review 33 (4), 309-321, 2021 | 43 | 2021 |
| Mediating role of hedonic and utilitarian brand attitude between eWOM and purchase intentions: A context of brand fan pages in Facebook SR Kunja, A Kumar, B Rao Young Consumers 23 (1), 1-15, 2022 | 29 | 2022 |
| Examining eWOM credibility-Consumer purchase intention relationship in Facebook: A mediation analysis KS Rao, B Rao Indian Journal of Marketing, 2019 | 24 | 2019 |
| Emotional labour, stress and employee performance: a study of higher education system BK Rajak, SR Kunja, P Singh International Journal of Economic Policy in Emerging Economies 14 (3), 306-318, 2021 | 10 | 2021 |
| Individual cultural orientation as a determinant of psychological contract fulfilment B Rao, SR Kunja Management Research Review 42 (12), 1315-1332, 2019 | 9 | 2019 |
| Customer engagement in online brand communities (OBCs): a bibliometric analysis KS Rao, N Nawaz, HU Rahiman | 2 | 2022 |
| Relationship between leader’s empathic disposition and authorization of idiosyncratic deals: An empirical study B Rao, SR Kunja Journal of Indian Business Research 11 (4), 370-387, 2019 | 2 | 2019 |
| Circular economy in agro food supply chain: Bibliometric and network analysis SRK Pranay Banerjee, Deeksha Singh Business strategy & development 7 (2), 1-20, 2024 | | 2024 |
| Why do consumers return products? A qualitative exploration of online product return behaviour of young consumers L Das, SR Kunja Journal of Retailing and Consumer Services 78, 103770, 2024 | | 2024 |
| Consumer Behaviour in Gamified Environment: A Bibliometric and Systematic Literature Review in Business and Management Area D Singh, SR Kunja Acta Informatica Pragensia 12 (2), 439-467, 2023 | | 2023 |
| Examining the mediating role of brand trust and brand commitment in fostering consumer perceptions toward recycled products D Singh, SR Kunja Business Strategy & Development 6 (3), 420-429, 2023 | | 2023 |
| Determinants and Outcomes of Food Delivery App Engagement During COVID-19: A Study of Urban and Semi-Urban Customers A Bhattacharjee, KS Rao, N Nawaz Journal of Electronic Commerce in Organizations (JECO) 21 (1), 1-22, 2023 | | 2023 |
| A Retrospective Glance at Consumer Behavior in the Gamification Context exerting Bibliometric and Content Analysis D Singh, SR Kunja | | 2023 |
| Shaping Purchase Intention Towards Recycled Products Through Brand Attitude, Trust, and Commitment D Singh, SR Kunja | | 2022 |
