| Investigating the effects of consumer characteristics with respect to brand knowledge and product involvement on brand alliance evaluation P Singh, A Ahmad, G Prakash, PKS Kushwah Asia Pacific Journal of Marketing and Logistics 33 (8), 1798-1813, 2021 | 9 | 2021 |
| The role of sacrifice and service quality in the Indian restaurant industry PKS Kushwah, PK Singh International Journal of Business Excellence 23 (2), 153-170, 2021 | 3 | 2021 |
| Effect of Service Quality on Consumer Satisfaction, Commitment and Loyalty in Indian Banking Industry PKS Kushwah International Journal of Management and IT- SANCHYAN 3 (2), 12-27, 2014 | 3 | 2014 |
| EFFECT OF MANAGEMENT STYLES AND EMPLOYEE BEHAVIOR ON CUSTOMER SATISFACTION IN AUTOMOBILE INDUSTRY PKS Kushwah, G Thomas, R Kumar Prestige Institute of Management, Gwalior, MP, India; Bharti Publications …, 2016 | | 2016 |
| Relationship Between Service Quality, Customer Satisfaction and Customer Perceived Value: In Indian Railway Industry PKS Kushwah, V Rawat, A Singh, S Raje, B Shrivastava, SK Sharma, ... | | |
| Effect of Store Image on Consumer Store Brand Purchase Frequency & Perceived Quality of Store Image PKS Kushwah Redefining the Human Resource Paradigm in Changing Cultural, Social and …, 0 | | |
