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Antonia Erz
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Hashtags: Motivational drivers, their use, and differences between influencers and followers
A Erz, B Marder, E Osadchaya
Computers in Human Behavior 89, 48-60, 2018
1682018
Transforming consumers into brands: Tracing transformation processes of the practice of blogging
A Erz, AB Heeris Christensen
Journal of Interactive Marketing 43 (1), 69-82, 2018
1502018
The Avatar's new clothes: Understanding why players purchase non-functional items in free-to-play games
B Marder, D Gattig, E Collins, L Pitt, J Kietzmann, A Erz
Computers in Human Behavior 91, 72-83, 2019
902019
Employer Branding: Ein konzeptioneller Ansatz zur markenorientierten Mitarbeiterführung
A Forster, A Erz, W Jenewein
Behavioral Branding: Wie Mitarbeiterverhalten die Marke stärkt, 277-294, 2012
732012
The role of photograph aesthetics on online review sites: Effects of management-versus traveler-generated photos on tourists’ decision making
B Marder, A Erz, R Angell, K Plangger
Journal of Travel Research 60 (1), 31-46, 2021
672021
The extended warming effect of social media: Examining whether the cognition of online audiences offline drives prosocial behavior in ‘real life’
L Lavertu, B Marder, A Erz, R Angell
Computers in Human Behavior 110, 106389, 2020
342020
Smile (y)–and your students will smile with you? The effects of emoticons on impressions, evaluations, and behaviour in staff-to-student communication
B Marder, D Houghton, A Erz, L Harris, A Javornik
Studies in Higher Education 45 (11), 2274-2286, 2020
332020
Developing new functional food and nutraceutical products
K Tollin, A Erz, J Vej
Academic Press: Cambridge, MA, USA, 2017
192017
Making a difference: Thoughts on management scholarship from the editorial team
M Kastanakis, S Robinson, Y Tsalavoutas, M Fernando, C Jonczyk, ...
European Management Journal 37 (3), 245-250, 2019
182019
Fitted: the impact of academics’ attire on students’ evaluations and intentions
S Oliver, B Marder, A Erz, J Kietzmann
Assessment & Evaluation in Higher Education 47 (3), 390-410, 2022
122022
Weg vom negativen Branchenimage—mit Subtyping zur Arbeitgebermarke
A Erz, S Henkel, T Tomczak
Marketing Review St. Gallen 25, 22-25, 2008
122008
The strategic viewpoints of innovation and marketing teams on the development of novel functional foods
K Tollin, A Erz
Developing new functional food and nutraceutical products, 63-83, 2017
72017
Kollaboration im Web 2.0: Chancen für das Behavioral Branding
A Erz, T Tomczak
Interaktives Marketing: Neue Wege zum Dialog mit Kunden, 323-336, 2008
62008
The contemporary face of word-of-mouth in B2B contexts: New technologies, practices and challenges
B Marder, RJ Angell, T Akarsu, A Erz
Industrial Marketing Management 106, A7-A11, 2022
52022
40th anniversary editorial: Looking backwards to move forward in management research
S Robinson, M Muratbekova-Touron, C Linder, RB Bouncken, ...
European management journal, 2022
42022
The animosity transfer process: consumer denigration of foreign sponsors and testing potential mitigation strategies
R Angell, P Bottomley, M Gorton, B Marder, A Erz
International Marketing Review 38 (6), 1308-1330, 2021
22021
Consuming and Producing on Social Media: A Uses and Gratifications Perspective on Motives of Hashtag Use on Instagram
A Erz, B Marder, E Osadchaya
12018
Fluency effects on brand name recognition and preference: The role of product context
A Erz, B Christensen
SCP Winter Conference: Proceedings, 2014
12014
Fluency of Brand Names: Effects of Ease-of-Pronunciation on Non-Word Memory and Product Judgments
A Erz, BT Christensen
European Advances in Consumer Research 10, 196-197, 2013
12013
Easy like a Sunday morning: how the fluency of analogies affects innovation liking
A Erz, BT Christensen, T Tomczak
Advances in Consumer Research (Valdosta), 2012
12012
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Articles 1–20