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Dr. sunishtha dhaka
Dr. sunishtha dhaka
Assistant Professor
Verified email at jaipur.manipal.edu
Title
Cited by
Cited by
Year
Co-creation channel: A concept for paradigm shift in value creation
A Krishna, D Lazarus, S Dhaka
Journal of Management Science and Practice 1 (1), 14, 2013
352013
Co-creation willingness matrix and capability continuum for classification and scaling of services
D Lazarus, A Krishna, S Dhaka
Journal of Global Marketing 27 (4), 213-225, 2014
342014
Co-creation: literature review and research issues
S Dhaka
International Journal of Research–Granthaalayah 3 (2), 20-37, 2015
112015
Co-creation as a competitive advantage: new dimensions and paradigms
A Krishna, S Dhaka
European Journal of Commerce and Management Research 2 (4), 79-83, 2013
82013
Antecedents and role of trust in chatbot use intentions: an Indian perspective
S Dawar, S Panwar, S Dhaka, P Kudal
Marketing i menedžment innovacij 13 (4), 198-206, 2022
42022
Corporate Societal Marketing: Thinking beyond the Market
S Dhaka, S Dawar, S Panwar
Management, Information Technology & Social Science 173, 2021
12021
A Social Layer of Customer to Customer “Value Co-Creation” as an Engagement Marketing Tool: A Transformation at Societal Level
S Dhaka
International Journal of Transformation in Operational & Marketing …, 2017
12017
Co-Creation Capability Spectrum for Classification and Scaling of Processing Services
D Lazarus, A Krishna, S Dhaka
Prabandhan: Indian Journal of Management 7 (1), 37-44, 2014
12014
ANALYSIS OF ECO-FRIENDLY PRACTICES INFLUENCE ON CUSTOMER LOYALTY IN LUXURY HOTELS
MA Mishra, S Dhaka, A Mishra, MM Shekhar
Solid State Technology 63 (5), 2478-2488, 2020
2020
Developing Customer Relationships through Customer Engagement in Retail Service Brands.
S Dawar, S Dhaka
Amity Management Review 5 (2), 2016
2016
DIVERSE CATEGORIES OF CO-CREATING CONSUMERS FOR OPERATIVE CO-CREATION IN HOSPITALITY SERVICE PERSPECTIVE: AN EMPIRICAL STUDY IN INDIAN CONTEXT
S Dhaka
2016
Challenges and Opportunities for Marketing Electric Vehicles in India: An Analysis of Consumer Attitudes
SA Khanna, S Dhaka
INTERNATIONAL JOURNAL of RESEARCH–GRANTHAALAYAH
S Dhaka
RESEARCH–GRANTHAALAYAH
S Dhaka
A Conceptual Framework for Examining the Role of Social Media in Consumer Engagement
S Dhaka, S Dawar, MS Panwar
Sustainable Marketing, 433, 0
IMPACT OF BRAND EXPERIENCE AND SATISFACTION ON CONSUMER’S BRAND LOYALTY: AN ANALYTICAL STUDY IN ELECTRONIC CONSUMER DURABLE INDUSTRY
S Dawar, S Dhaka
Exploring Obstacles in Conducting Green Practices: The Case of Indian Lodging Industry
A Mishra, S Dhaka, V Gupta, M Shekhar
CREATING COMPETITIVE ADVANTAGE THROUGH IMPLEMENTATION OF ENGAGEMENT PLATFORMS IN VALUE CO-CREATION PROCESS
S DHAKA
Co-Creation as a Competitive Advantage: New
A Krishna, S Dhaka
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