| Development of empirically based customer-derived positioning typology in the automobile industry SP Diwan, BS Bodla Journal of Strategic Marketing 19 (6), 531-550, 2011 | 33 | 2011 |
| Development of an empirical framework of customer loyalty in the mobile telecommunications sector R Saroha, SP Diwan Journal of Strategic Marketing 28 (8), 659-680, 2020 | 29 | 2020 |
| Modelling customer satisfaction and customer loyalty in the frame of telecommunications industry: a review R Saroha, SP Diwan EuroMed Journal of Management 2 (1), 15-37, 2017 | 10 | 2017 |
| Brand Positioning: The unbeatable weapon in present marketing scenario SP Diwan, MK Jain Indian Journal of Marketing 39 (4), 9-13, 2009 | 10 | 2009 |
| Investigating the relationship among desired, actual, and perceptual positioning strategies of Indian car brands SP Diwan Journal of Global Marketing 29 (5), 315-323, 2016 | 8 | 2016 |
| Children influence on family purchase decisions across product categories C Arora, SP Diwan SN Business & Economics 2 (7), 67, 2022 | 5 | 2022 |
| Green marketing: A new paradigm of marketing in the automobile industry SP Diwan, BS Bodla Prabandhan: Indian Journal of Management 4 (5), 29-35, 2011 | 5 | 2011 |
| Government of India’s initiatives for wider penetration of insurance during Covid-19 and growth of insurance industry J Singh, SP Diwan, R Kumar Contemp. Issues Bank. Insur. Financ. Serv 235, 2022 | 3 | 2022 |
| Children Badgering Tricks to Influence Parents Purchase Decisions C Arora, SP Diwan Amity Journal of Management Research, 564-583, 2022 | 3 | 2022 |
| Investigating the congruence among the positioning strategies of three Indian car brands S Diwan, BS Bodla Journal of Brand Strategy 3 (4), 373-386, 2015 | 3 | 2015 |
| Implementing Social Customer Relationship Management in the Banking Industry R Lamba, S Pawan Contemporary Issues in Banking, Insurance and Financial Services, 58, 2022 | 1 | 2022 |
| Measuring corporate citizenship and public image: evidence from scale development and validation T Gulati, SP Diwan Social Responsibility Journal, 2024 | | 2024 |
| Measuring brand positioning effectiveness of car brands using triangular approach SP Diwan, BS Bodla SN Business & Economics 2 (5), 39, 2022 | | 2022 |
| Penetration of Health Insurance In India: The Road Ahead SP Diwan TSME Journal of Management 12 (1, 2), 2022 | | 2022 |
| Financial Performance of Selected Fast Moving Capital Goods (FMCG) Companies In India During And Before The Covid-19 Pandemic R Kumar, J Singh, SP Diwan TSME Journal of Management 12 (1, 2), 2022 | | 2022 |
| Impact of covid-19 pandemic on foreign trade: a study in reference to India J Singh, SP Diwan, R Kumar TSME Journal of Management 10 (1, 2), 2020 | | 2020 |
| Identifying the congruence among the presumed, communicated and perceived brand positioning strategies of Indian automobile brands SP Diwan, BS Bodla Journal of Business Studies 6 (1), 2019 | | 2019 |
| Latest technological interventions to assess customer satisfaction and loyalty in Indian telecommunications sector R Saroha, SP Diwan TSME Journal of Management 9 (1, 2), 2019 | | 2019 |
| Competitiveness of India’s exports: a study of selected textile and clothing products J Singh, SP Diwan TSME Journal of Management 9 (1, 2), 2019 | | 2019 |
| Impact of goods and services tax on Indian telecommunications sector: A Theoretical Analysis R Saroha, SP Diwan TSME Journal of Management 7 (1, 2), 41-49, 2017 | | 2017 |
