| Factors of influence in choosing alternative accommodation: A study with reference to Pondicherry, a coastal heritage town N Gunasekaran, V Anandkumar Procedia-Social and Behavioral Sciences 62, 1127-1132, 2012 | 110 | 2012 |
| Travel motivation-based typology of tourists who visit a shopping festival: An empirical study on the Dubai shopping festival S Peter, V Anandkumar Journal of Vacation Marketing 22 (2), 142-153, 2016 | 49 | 2016 |
| Influence of digital competence on perceived stress, burnout and well-being among students studying online during the COVID-19 lockdown: A 4-country perspective V Kumpikaitė-Valiūnienė, I Aslan, J Duobienė, E Glińska, V Anandkumar Psychology research and behavior management, 1483-1498, 2021 | 29 | 2021 |
| Dubai Shopping Festival: tourists’ nationality and travel motives S Peter, V Anandkumar International Journal of Event and Festival Management 5 (2), 116-131, 2014 | 29 | 2014 |
| Portrayed and perceived online destination personality of select island destinations J George, A Victor S Anatolia: An International Journal of Tourism and Hospitality Research 25 (2 …, 2014 | 29 | 2014 |
| Dimensions of product brand personality J George, V Anandkumar Vision 22 (4), 377-386, 2018 | 23 | 2018 |
| From Aaker to Heere: a review and comparison of brand personality scales J George, V Anandkumar Available at SSRN 2061570, 2012 | 22 | 2012 |
| From Aaker to Heere: a review and comparison of brand personality scales J George, V Anandkumar Available at SSRN 2061570, 2012 | 22 | 2012 |
| A study on the sources of competitive advantage of Dubai as a Shopping Tourism Destination S Peter, V Anandkumar Proceedings of the International Business Research Conference. Available at …, 2011 | 18 | 2011 |
| Role of shopping festivals in destination branding: a tale of two shopping festivals in the United Arab Emirates S Peter, V Anandkumar, S Peter Anatolia 24 (2), 264-267, 2013 | 14 | 2013 |
| Deconstructing the shopping experience of tourists to the Dubai Shopping Festival S Peter, V Anandkumar Cogent Business & Management 3 (1), 1199109, 2016 | 13 | 2016 |
| Development of a typology of tourists based on pre-trip use of social media AI Joseph, S Peter, V Anandkumar International Journal of Hospitality & Tourism Administration 23 (4), 650-678, 2022 | 10 | 2022 |
| A study of customer perception of CRM initiatives in the Indian financial sector V Oogarah-Hanuman, S Pudaruth, V Kumar, V Anandkumar Research journal of social science and management 1, 2011 | 9 | 2011 |
| Alternative accommodation market in Pondicherry: a study of tourists’ expectations and experiences using servqual N Gunasekaran, S Peter, J George, SV Anandkumar International Journal of Management 3 (3), 8-16, 2012 | 7 | 2012 |
| E-marketing for small and medium tourism enterprises in Mauritius and Andaman Islands AS Victor AIMS International 2 (2), 93-114, 2008 | 6 | 2008 |
| Luxury shopping websites: The impact of ‘hygiene’design factors on trust and distrust AK Thekkat, SV Anandkumar FIIB Business Review 10 (3), 290-299, 2021 | 5 | 2021 |
| Destination Brand Communication during COVID-19 Pandemic-The Case of Iceland. AI Joseph, V Anandkumar International Journal of Hospitality & Tourism Systems 14, 2021 | 4 | 2021 |
| e-Governance in South Asia: An assessment of G2C and G2B Aspects of Key Ministry Websites of SAARC Countries VS Anandkumar, B R, S J International Journal of South Asian Studies 6 (1), 51-63, 2013 | 4 | 2013 |
| Sensory branding for sensible differentiation in the market place V Anandkumar Contemporary management research, 206-211, 2008 | 4 | 2008 |
| Evolving maturity of Malaysian Regional Tourism Organization websites: A longitudinal study using the extended model of Internet commerce adoption. SV ANANDKUMAR, AK TV Journal of Tourism 16 (1), 2015 | 3 | 2015 |
Dr. Jijo GeorgeAMU Centre, MalappuramVerified email at myamu.ac.in
