| B2B content marketing for professional services: In-person versus digital contacts WL Wang, EC Malthouse, B Calder, E Uzunoglu Industrial marketing management 81, 160-168, 2019 | 269 | 2019 |
| Process control for monitoring customer engagement EC Malthouse, WL Wang, BJ Calder, T Collinger Journal of Marketing Analytics 7, 54-63, 2019 | 11 | 2019 |
| The dual impact of product line length on consumer choice WL Wang, D Vakratsas Production and Operations Management 30 (9), 3054-3072, 2021 | 8 | 2021 |
| The Effects of Engaging with Content Marketing on Business Outcomes for B2B Service Providers WL Wang, EC Malthouse, E Uzunoglu Advances in Advertising Research IX: Power to Consumers, 57-70, 2018 | 4 | 2018 |
| Scientific Evidence Production and Specialty Drug Diffusion D Vakratsas, WL Wang Journal of Marketing 88 (1), 116-137, 2024 | 1 | 2024 |
| Modeling customer-employee instant rapport in the first service encounter JSC Lin, CY Lin, WL Wang The Customer is NOT Always Right? Marketing Orientationsin a Dynamic …, 2017 | 1 | 2017 |
| The role of product line length for brands marketing horizontally differentiated products WL Wang McGill University (Canada), 2016 | | 2016 |
| ParkingNet 商圈生活服務網 周建亨， 汪偉霖， 賴玫延 行銷科學學報 5 (2), 229-240, 2009 | | 2009 |
| 創新停車導引資訊系統加值服務之消費者評價調查 周建亨， 汪偉霖， 賴玫延 行銷科學學報 5 (2), 179-201, 2009 | | 2009 |
| 異常事件對顧客價值之干擾效果-個體層次層級貝氏模型之運用 WL Wang | | 2007 |
| 異常事件對顧客價值之干擾效果-個體層次層級貝氏模型之運用 汪偉霖 國立臺灣大學, 2007 | | 2007 |
| Demetrios Vakratsas WL Wang | | |
Edward C MalthouseNorthwestern University: integrated marketing communications, industrial engineering and mgmt sciVerified email at northwestern.edu
