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Varsha P S
Varsha P S
Assistant Professor - Selection Grade
Verified email at presidencyuniversity.in
Title
Cited by
Cited by
Year
How can we manage biases in artificial intelligence systems–A systematic literature review
PS Varsha
International Journal of Information Management Data Insights (Scopus Q1 …, 2023
862023
The Impact of Artificial Intelligence on Branding: A Bibliometric Analysis (1982-2019)
PS Varsha, S Akter, A Kumar, S Gochhait, B Patagundi
Journal of Global Information Management (JGIM)-ABDC-A-Scopus Indexed 29 (4 …, 2021
762021
The Rise of the Social Business in Emerging Economies: A New Paradigm of Development
S Akter, N Jamal, MM Ashraf, G McCarthy, PS Varsha
Journal of Social Entrepreneurship- Scopus Indexed- ABDC-B 11 (3), 282-299, 2020
642020
Unravelling the Impact of Generative Artificial Intelligence (GAI) in Industrial Applications: A Review of Scientific and Grey Literature
AK Kar, PS Varsha, S Rajan
Global Journal of Flexible Systems Management - ABDC- A , ABS-2, 2023
532023
Unravelling the techno-functional building blocks of metaverse ecosystems–A review and research agenda
AK Kar, PS Varsha
International Journal of Information Management Data Insights (Scopus Q1 …, 2023
462023
The role of knowledge management in the tourism sector: a synthesis and way forward
A Anand, VP Shantakumar, B Muskat, SK Singh, JP Dumazert, Y Riahi
Journal of Knowledge Management - ABDC A & Scopus Indexed, 2022
202022
How to undertake an impactful literature review: Understanding review approaches and guidelines for high-impact systematic literature reviews
PS Varsha, A Chakraborty, AK Kar
South Asian Journal of Business and Management Cases 13 (1), 18-35, 2024
72024
Impact of self-help groups, capacity building measures and perceived tension on women empowerment-an empirical study
PS Varsha, G Reddy, RLN Sudheendra, A Kumar
Asian Journal of Empirical Research-ABDC-C 9 (3), 65-87, 2019
72019
Embracing Data-Driven Analytics (DDA) in human resource management to measure the organization performance
PS Varsha, S Nithya
Handbook of Big Data Research Methods, Scopus Indexed, 195 - 213, 2023
42023
A Scientometric Analysis of the Women Empowerment (1985 - 2018)
PSV Amit Kumar, G Reddy
Australian Journal of Business and Management Research (ABDC - C) 5 (11), 9-27, 2019
3*2019
Exploring dimension, perceived individual tension and capacity building measure of women empowerment in India
KG Reddy, PS Varsha, LNS Rao, A Kumar
Asian Journal of Empirical Research-ABDC-C 9 (5), 111-131, 2019
22019
The Impact of Social Media on Consumer Decision on Fmcg Products
M Rahul, PS Varsha
NEW TRENDS IN PRODUCTS, SERVICES & MANAGEMENT 29, 2023
12023
Descriptive analytics and data visualization in e-commerce
PS Varsha, K Anjan
Handbook of Big Data Research Methods, Scopus Indexed, 86-104, 2023
2023
The Impact of Humorous Advertising on Consumer Decision Making
A Umesh, PS Varsha
LATEST STUDIES IN 49, 49, 2023
2023
A Study on Entry of Jio and It’s Marketing in Telecom Industry
S Baruah, PS Varsha
LATEST TRENDS IN MULTIDISCIPLINARY RESEARCH & DEVELOPMENT, 31, 2023
2023
A Study on Branding and Customer Satisfaction at San Info Solutions Pvt. Ltd.
S Sengupta, PS Varsha
Modern Research in Consumer Behaviour and Marketing Research, 102, 2023
2023
Social Media’s Impact on Customer Evangelism in Electronic Products
H Hussain, PS Varsha
LATEST STUDIES IN 49, 70, 2023
2023
Emoji Analytics: New Frontiers of Data Driven Techniques in Marketing
BN Reddy, PS Varsha
LATEST STUDIES IN 49, 54, 2023
2023
The New Education Policy (NEP-2020) - Introduction of Universal Human Values (UHV) In Technical Institutions of India: Reflections from Visvesvaraya Technological University
KG Reddy, PS Varsha
Australian Journal of Business and Management Research- ABDC(C) 6 (Issue. 2 …, 2022
2022
Status of Women Empowerment in India: A Conceptual Perspective
DDS Dr.Varsha PS, Dr.Gayathri Reddy K, Dr.Basanna Patagundi, Dr.Uday Tate
DIAS Technology Review-The International Journal for Business & IT 17 (2), 37-45, 2021
2021
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