Hye Jin Yoon
Cited by
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Social and psychological determinants of levels of engagement with an online breast cancer support group: posters, lurkers, and nonusers
JY Han, JH Kim, HJ Yoon, M Shim, FM McTavish, DH Gustafson
Journal of health communication 17 (3), 356-371, 2012
Humorous threat persuasion in advertising: The effects of humor, threat intensity, and issue involvement
HJ Yoon, SF Tinkham
Journal of Advertising 42 (1), 30-41, 2013
Integrating advertising and publicity
J Kim, HJ Yoon, SY Lee
Journal of Advertising 39 (1), 97-114, 2010
Understanding schema incongruity as a process in advertising: Review and future recommendations
HJ Yoon
Taylor & Francis Group, 2012
The effects of information cues on perceived legitimacy of companies that promote corporate social responsibility initiatives on social networking sites
YJ Lee, HJ Yoon, NH O'Donnell
Journal of business research 83, 202-214, 2018
Humor effects in shame-inducing health issue advertising: The moderating effects of fear of negative evaluation
HJ Yoon
Journal of Advertising 44 (2), 126-139, 2015
The moderating role of gender identity in responses to comedic violence advertising
HJ Yoon, Y Kim
Journal of Advertising 43 (4), 382-396, 2014
Understanding green advertising attitude and behavioral intention: An application of the health belief model
HJ Yoon, YJ Kim
Journal of promotion management 22 (1), 49-70, 2016
‘Thinking and feeling’products and ‘utilitarian and value-expressive’appeals in contemporary TV advertising: A content analytic test of functional matching and the FCB model
H Choi, HJ Yoon, HJ Paek, LN Reid
Journal of Marketing Communications 18 (2), 91-111, 2012
Understanding responses to comedic advertising aggression: The role of vividness and gender identity
MG Weinberger, K Swani, HJ Yoon, CS Gulas
International Journal of Advertising 36 (4), 562-587, 2017
How Much are Health Websites Influenced by Culture? Content Analysis of Online Diet Programs in the United States, the United Kingdom, and Korea
Jay (Hyunjae) Yu, KW King, HJ Yoon
Journal of Promotion Management 16 (3), 331-359, 2010
Comedic violence in advertising: the role of normative beliefs and intensity of violence
HJ Yoon
International Journal of Advertising 35 (3), 519-539, 2016
Association ambiguity in brand extension
J Kim, HJ Yoon
Journal of Advertising 42 (4), 358-370, 2013
What Makes People “Like” Comedic-Violence Advertisements?: A Model for Predicting Attitude and Sharing Intention
Y Kim, HJ Yoon
Journal of Advertising Research 54 (2), 217-232, 2014
Do humour and threat work well together? The moderating effect of need for cognition in humorous threat persuasion advertisements
H Jin Yoon, J Mark Mayer
International Journal of Advertising 33 (4), 725-740, 2014
Not all nutrition claims are perceived equal: anchoring effects and moderating mechanisms in food advertising
HJ Paek, HJ Yoon, T Hove
Health communication 26 (2), 159-170, 2011
Saving behavior messaging: Gain/loss framing, self/family orientations, and individual differences in collectivism
HJ Yoon, C La Ferle
Journal of Advertising 47 (2), 146-160, 2018
Following the breadcrumbs: An analysis of online product review characteristics by online shoppers
S Muralidharan, HJ Yoon, Y Sung, J Miller, A Lee
Journal of Marketing Communications 23 (2), 113-134, 2017
Predicting green advertising attitude and behavioral intention in South Korea
YJ Kim, HJ Yoon
Social Behavior and Personality: an international journal 45 (8), 1345-1364, 2017
Emotional and cognitive responses to nonhumorous and humorous threat persuasion public service advertisements
HJ Yoon
Journal of Current Issues & Research in Advertising 36 (1), 52-69, 2015
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