| Effectiveness of digital marketing in education: An insight into consumer perceptions T Dhote, Y Jog, N Gavade, G Shrivastava Indian Journal of Science and Technology 8 (S4), 200-205, 2015 | 30 | 2015 |
| Long-duration storytelling: Study of factors influencing retention ability of brands T Dhote, V Kumar Journal of Creative Communications 14 (1), 31-53, 2019 | 28 | 2019 |
| Coping with the challenges posed by GAFA and other digital disruptors: Can advanced technologies help the banking sector T Dhote, P Pathak, P Kulkarni International Journal of Scientific and Technology Research 9 (2), 2196-2199, 2020 | 15 | 2020 |
| Framework for sustainability in Ecommerce business models: A Perspective Based approach. ZD Dr. Dhote Tripti Indian Journal of Marketing 47 (4), 35-50, 2017 | 9 | 2017 |
| Review of consumer engagement and digital entertainment on over the top platforms TP Dhote Digital Entertainment: The Next Evolution in Service Sector, 23-44, 2021 | 8 | 2021 |
| Disrupting the traditional marketing process and decision making using augmented and virtual reality R Sharma, T Dhote 2022 International Conference on Decision Aid Sciences and Applications …, 2022 | 5 | 2022 |
| Mahindra electric cars: Challenges of driving a revolution in the Indian market T Dhote, PK Chaitanya, J Mandot Asian Journal of Management Cases 20 (1), 35-46, 2023 | 3 | 2023 |
| Khushboo Gujarat Ki: Branding a Fragrance T Dhote IOSR Journal of, 2015 | 2 | 2015 |
| The impact of social media channels on start-up businesses SVB Goudar, T Dhote, MYO Al-Muttar, KH Mohmmed AIP Conference Proceedings 2736 (1), 2023 | 1 | 2023 |
| Blockchain-based decentralized finance: Revamping the traditional financial ecosystem P Shukla, T Dhote, AJ Obaid, AY Oudah AIP Conference Proceedings 2736 (1), 2023 | 1 | 2023 |
| Leveraging IoT Technologies in Retail Industry to improve Customer Experience: Current Applications and Future Potential S Saxena, T Dhote 2023 Somaiya International Conference on Technology and Information …, 2023 | 1 | 2023 |
| Futuristic Approach of 5G in Marketing and Branding Through Entertainment T Dhote, P Pathak, SP Iyengar Digital Entertainment as Next Evolution in Service Sector: Emerging Digital …, 2023 | 1 | 2023 |
| Profitable Programming Can Still Be Ethical T Dhote Journal of Media Ethics 33 (4), 218-220, 2018 | 1 | 2018 |
| Evaluating the Relevance of Contextual HyperAdvertising on Social Media: An Empirical Study ZD Dhote Tripti Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools …, 2018 | 1 | 2018 |
| Studying Celebrity Engagement on Social Media: An Indian Experience DD Tripti "Holistic Approaches to Brand Culture and Communication Across Industries" 1 …, 2017 | 1* | 2017 |
| From Consumer to Contributor: Navigating the New Landscape of User-Generated Content T Dhote, S Pillai, P Pathak New Trends in Marketing and Consumer Science, 184-203, 2024 | | 2024 |
| Study of augmented reality and virtual reality in online education: Application and use cases H Kothari, T Dhote, ZA Salam, KH Mohmmed AIP Conference Proceedings 2736 (1), 2023 | | 2023 |
| Identifying factors affecting purchase decision of consumer with reference to offline retail consumers due to Covid-19 I Gupta, T Dhote, A Alkhayyat, HM Kadhim, KS Mohsen AIP Conference Proceedings 2736 (1), 2023 | | 2023 |
| Enhancing Public Safety Through Real-Time Crowd Density Analysis and Management T Daware, T Dhote 2023 5th International Conference on Inventive Research in Computing …, 2023 | | 2023 |
| Leveraging Curiosity Branding and Content to Remodel Viewing Habits: A Case of Netflix in India T Dhote, PK Chaitanya Breaking Down Language and Cultural Barriers Through Contemporary Global …, 2019 | | 2019 |
