| Understanding the attitude of generation Z towards workplace S Gaidhani, L Arora, BK Sharma International Journal of Management, Technology and Engineering 9 (1), 2804-2812, 2019 | 375 | 2019 |
| Understanding and managing customer engagement through social customer relationship management L Arora, P Singh, V Bhatt, B Sharma Journal of Decision Systems 30 (2-3), 215-234, 2021 | 77 | 2021 |
| Influence of review quality, review quantity and review credibility on purchase intention in context of high involvement products L Arora, BKS Mail European Journal of Applied Business and Management 4 (4), 2018 | 47 | 2018 |
| Does social medium influence impulse buying of Indian buyers? BK Sharma, S Mishra, L Arora Journal of management research 18 (1), 27-36, 2018 | 35 | 2018 |
| Consumer Behavior in the Service Industry: An Integrative Literature Review and Research Agenda P Singh, L Arora, A Choudhry Sustainability 15 (1), 250, 2022 | 28 | 2022 |
| Management Education in India: From Challenges to Opportunities N Maharshi, L Arora, R Chaturvedi Asia Pacific Journal of Management & Entrepreneurship Research 2 (1), 72, 2013 | 22 | 2013 |
| CMAT an Ambitious tool of AICTE, Contemporary State of Management Education in Rajasthan after Courts Decision about MBA P Kalyani, L Arora Gobal Journal of Commerce and Management Perspective 3 (1), 2014 | 16 | 2014 |
| Social customer relationship management: A literature review L Arora, BK Sharma Eurasian Journal of Analytical Chemistry 13 (6), 308-316, 2018 | 13 | 2018 |
| Influencer marketing–an instrument to proliferation of the digital occurrence BK Sharma, VK Bhatt, L Arora | 12 | 2021 |
| Measuring social media impact on Impulse Buying Behavior P Singh, BK Sharma, L Arora, V Bhatt Cogent Business & Management 10 (3), 2262371, 2023 | 9 | 2023 |
| Analyzing the Determinants of Household’s Micronutrients Consumptions in Pakistan H Umer, N Shahzad, L Arora, A Khalid Indian Journal of Economics and Business 20 (2), 2021 | 9 | 2021 |
| [C] Impact of Trust and Security on Purchase Intentions with Reference to Online Purchase through Social Media DLA Bhuvanesh Sharma The Indian Management Researcher 4 (2), 88-102, 2017 | 7* | 2017 |
| Determinants Of Female Purchasing Behaviour Concerning Clothing Products P Soni, L Arora Journal of Pharmaceutical Negative Results, 632-639, 2023 | 2 | 2023 |
| Social Customer Relationship Management: A L Arora, BK Sharma A Literature, 2018 | 1 | 2018 |
| BIRA 91: Where to Go from Here T Sahu, L Arora, P Singh Emerging Economies Cases Journal 5 (2), 93-101, 2023 | | 2023 |
| Impact Of Influencer Marketing On Consumer Buying Behavior L Arora, K Chand Journal of Survey in Fisheries Sciences, 666-670, 2022 | | 2022 |
| A STUDY OF CONSUMER PERCEPTION TOWARDS DIGITAL PAYMENT SYSTEM L Arora NeuroQuantology 20 (8), 10747, 2022 | | 2022 |
| A Study of Factors Influencing Digital Marketing Adoption by SMEs in India DPSTS Dr.Lokesh Arora Shodh Sarita 7 (27), 24-28, 2020 | | 2020 |
| Will Mahindra be the first choice of consumers? DNR Dr. Lokesh Arora, Dr. Tripti Sahu Shodh Sarita 7 (27), 69-74, 2020 | | 2020 |
| A Peer into Dinshaw’s Evolution as a Brand from Inception to Millennial Era: Product Quality, Innovation & Presentation DLA Dr.Shraddha kulkarni Test Engineering and Management 82, 17495-17501, 2020 | | 2020 |
Dr. Bhuvanesh Kumar SharmaSymbiosis Institute of Business Management, Pune. Symbiosis International (Deemed University)Verified email at sibmpune.edu.in
