| The effect of services marketing mix elements on customer-based brand equity: An empirical study on mobile telecom service recipients in Jordan H Al-Dmour, MF Zu'bi, DF Kakeesh International Journal of Business and Management 8 (11), 13-26, 2013 | 79 | 2013 |
| Digital marketing strategies and international patients’ satisfaction : an empirical study in Jordanian health service industry GA Al-Weshah, DF Kakeesh, N Al- Ma'aitah Studies of Applied Economics 39 (7), 1-14, 2021 | 28 | 2021 |
| Consumer post-adoption of e-wallet: An extended UTAUT2 perspective with trust AAHZ Kilani, DF Kakeesh, GA Al-Weshah, MM Al-Debei Journal of Open Innovation: Technology, Market, and Complexity 9 (3), 100113, 2023 | 23 | 2023 |
| Maintaining Customer Loyalty Using Electronic Customer Relationship Management (E-CRM): Qualitative Evidence from Small Food Businesses in Jordan DF Kakeesh, GA Al-Weshah, N Al- Ma'aitah Studies of Applied Economics 39 (7), 1-18, 2021 | 18 | 2021 |
| Training Needs Assessment for Small Businesses: The Case of the Hospitality Industry in Jordan A Hyasat, GA Al-Weshah, DF Kakeesh GeoJournal of Tourism and Geosites 40 (1), 20-29, 2022 | 13 | 2022 |
| Entrepreneurial Marketing in Jordanian SMEs: Initiatives and Challenges GA Al-Weshah, DF Kakeesh, FA Al Hammad Entrepreneurial Rise in the Middle East and North Africa: The Influence of …, 2022 | 11 | 2022 |
| Investigating the impact of atmospherics and online flow cues on visiting intentions: The Case of Jordan Virtual Tourist Centre T Shatnawi, A Laila, DF Kakeesh International Journal of Electronic Marketing and Retailing 11 (1), 1-23, 2020 | 9 | 2020 |
| Leveraging Market Share through Selling Skills: The Mediating Role of Adaptive Selling Behaviour DF Kakeesh, GA Al-Weshah, RB Dabaneh International Journal of Business Performance Management 22 (4), 2021 | 7 | 2021 |
| How tourism quality creates satisfaction from the perspective of international tourists DF Kakeesh, AMK Ahmad Jordan Journal of Business Administration 16 (2), 473-495, 2020 | 7 | 2020 |
| The Role of the Online Flower of Service in Enhancing Guest Loyalty via the Mediating Role of Guest Experience: A Structural Equation Modeling Approach AE Ahmad, D Kakeesh, M Abuhashesh International Journal of Electronic Marketing and Retailing 13 (1), 2022 | 4 | 2022 |
| The Impact of Strategic Airlines Alliances on Brand Management Practices: The Case of Royal Jordanian Airlines in Oneworld Alliance DF Kakeesh University of York, 2016 | 4 | 2016 |
| Entrepreneurial Marketing and Business Performance in SMEs: The Mediating Role of Competitive Aggressiveness D Kakeesh, G Al-Weshah, AA Alalwan Journal of Marketing Analytics, 2024 | | 2024 |
| Female Entrepreneurship and Entrepreneurial Ecosystems D Kakeesh Journal Journal of Research in Marketing and Entrepreneurship, 2024 | | 2024 |
| Building e-loyalty through online banking features: mediating role of e-trust DF Kakeesh, GA Al-Weshah, N Al- Ma'aitah, LT Abualsamen International Journal of Management Practice, 2024 | | 2024 |
| Essentials of Modern Marketing D Rothman, D Kakeesh, E Masoud, G Carboni, H Shabbir, L Brown, ... | | 2023 |
| Integrating Electronic Customer Relationship Management and Artificial Intelligence: A Theoretical Foundation for Marketing Intelligence in the Service Industry GA Al-Weshah, DF Kakeesh, F Shishan Contemporary Approaches of Digital Marketing and the Role of Machine …, 2023 | | 2023 |
| LINKING HOFSTEDE'S CULTURAL DIMENSIONS WITH WOMEN’S DECISION-MAKING PROCESS IN COSMETIC PROCEDURES INDUSTRY: THE MEDIATING ROLE OF PERCEIVED VALUE AMK Ahmad, S Qtaish, DA Gharbieh, R Sahouri, D Bsoul, DF Kakeesh Journal of Critical Reviews 7 (19), 4463-4482, 2020 | | 2020 |
Prof. Dr. Ghazi Al-Weshah (غازي الوشاح)Professor of Marketing at Arab Open University and Al-Balqa Applied UniversityVerified email at bau.edu.jo
