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Upendra Kumar Maurya
Upendra Kumar Maurya
Assistant Professor, DoMS,IIT Madras
Verified email at iitm.ac.in
Title
Cited by
Cited by
Year
What is a brand? A Perspective on Brand Meaning
UK Maurya, P Mishra
European Journal of Business and Management 4 (3), 122-133, 2012
3062012
Corporate identity, customer orientation and performance of SMEs: Exploring the linkages
UK Maurya, P Mishra, S Anand, N Kumar
IIMB Management review 27 (3), 159-174, 2015
672015
Managing Customer Knowledge in Service Economy: Proposing
SC Pandey, MK Shukla, UK Maurya
Handbook of Research on Strategic Business Infrastructure Development and …, 2014
92014
Corporate Social Responsibility and Corporate Image Resurrection: Cases of Mining Firms in Odisha
S Sindhi, M Padhi, UK Maurya
Strategic Marketing Issues in Emerging Markets, 343-361, 2018
52018
Understanding corporate identity of SMEs: Conceptualization and preliminary construction of scale
UK Maurya, P Mishra, S Anand, N Kumar
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2016
52016
An empirical examination of the dimensions, antecedents, and consequences of corporate reputation
UKM S. Pavan Kumar, P. Mishra
International Journal of Applied Business and Economic Research 15 (6), 99-115, 2017
1*2017
Corporate identity, customer orientation, and performance of small and medium enterprises: Exploring the linkages
U Maurya, P Mishra, S Anand, N Kumar
IIMB Management Review 3 (27), 147, 2015
12015
Analyzing Capacity Development Approaches in CSR Implementation and Their Societal Impact: A Case Study of ITC’s E-Choupal
S Sindhi, UK Maurya, MK Shukla
Implementing Corporate Social Responsibility, 31-44, 2014
12014
Brand Orientation in SMEs: Towards A Conceptual Framework
UK Maurya, P Mishra
Small Enterprises Development, Management & Extension (Sedme) Journal 41 (4), 2017
2017
Session A1: Corporate Brand Identity and Corporate Social Responsibility
CE Henninger, PJ Alevizou, CJ Oates, M Tourky, PJ Kitchen, TC Melewar, ...
Corporate identity in UK slow fashion micro-organisations and the impact on …, 2017
2017
The Start-up Effervescence and Impact
UKMT Rajan A.
India Venture Capital and Private Equity Report 2016, 2016
2016
Drivers and barriers of Brand orientation in SMEs
U Maurya, R Chaudhary
Organisations in the new Millennium: Challenges & opportunities, 2011
2011
Session E3: Customer Based Reputation
UK Maurya, ZL Hamzah, SFS Alwi, B Nguyen, MN Othman, M Juntunen, ...
Corporate identity in UK slow fashion micro-organisations and the impact on …, 0
Creating Research Ecosystem through Knowledge Sharing in a B School: A Case study
M Upendra, SC Pandey, P Swati, M Shukla
Understanding the Financial Impact of Relationship What & How?
MK Shukla, UK Maurya, P Mishra
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Articles 1–15