| What is a brand? A Perspective on Brand Meaning UK Maurya, P Mishra European Journal of Business and Management 4 (3), 122-133, 2012 | 419 | 2012 |
| Corporate identity, customer orientation and performance of SMEs: Exploring the linkages UK Maurya, P Mishra, S Anand, N Kumar IIMB Management review 27 (3), 159-174, 2015 | 87 | 2015 |
| Managing Customer Knowledge in Service Economy: Proposing SC Pandey, MK Shukla, UK Maurya Handbook of Research on Strategic Business Infrastructure Development and …, 2014 | 9 | 2014 |
| Corporate Social Responsibility and Corporate Image Resurrection: Cases of Mining Firms in Odisha S Sindhi, M Padhi, UK Maurya Strategic Marketing Issues in Emerging Markets, 343-361, 2018 | 8 | 2018 |
| Understanding corporate identity of SMEs: Conceptualization and preliminary construction of scale UK Maurya, P Mishra, S Anand, N Kumar Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2016 | 6 | 2016 |
| An empirical examination of the dimensions, antecedents, and consequences of corporate reputation UKM S. Pavan Kumar, P. Mishra International Journal of Applied Business and Economic Research 15 (6), 99-115, 2017 | 1* | 2017 |
| Corporate identity, customer orientation, and performance of small and medium enterprises: Exploring the linkages U Maurya, P Mishra, S Anand, N Kumar IIMB Management Review 3 (27), 147, 2015 | 1 | 2015 |
| Analyzing Capacity Development Approaches in CSR Implementation and Their Societal Impact: A Case Study of ITC’s E-Choupal S Sindhi, UK Maurya, MK Shukla Implementing Corporate Social Responsibility, 31-44, 2014 | 1 | 2014 |
| Brand Orientation in SMEs: Towards A Conceptual Framework UK Maurya, P Mishra Small Enterprises Development, Management & Extension (Sedme) Journal 41 (4), 2017 | | 2017 |
| Session A1: Corporate Brand Identity and Corporate Social Responsibility CE Henninger, PJ Alevizou, CJ Oates, M Tourky, PJ Kitchen, TC Melewar, ... Corporate identity in UK slow fashion micro-organisations and the impact on …, 2017 | | 2017 |
| The Start-up Effervescence and Impact UKMT Rajan A. India Venture Capital and Private Equity Report 2016, 2016 | | 2016 |
| Drivers and barriers of Brand orientation in SMEs U Maurya, R Chaudhary Organisations in the new Millennium: Challenges & opportunities, 2011 | | 2011 |
| Session E3: Customer Based Reputation UK Maurya, ZL Hamzah, SFS Alwi, B Nguyen, MN Othman, M Juntunen, ... Corporate identity in UK slow fashion micro-organisations and the impact on …, 0 | | |
| Creating Research Ecosystem through Knowledge Sharing in a B School: A Case study M Upendra, SC Pandey, P Swati, M Shukla | | |
| Understanding the Financial Impact of Relationship What & How? MK Shukla, UK Maurya, P Mishra | | |
Mahendra Kumar ShuklaAssistant Professor, Department of Management Studies, NALSAR University of Law, Hyderabad, IndiaVerified email at nalsar.ac.in
