Follow
Saju B
Title
Cited by
Cited by
Year
Modeling brand immunity: the moderating role of generational cohort membership
B Saju, K Harikrishnan, SJJ Anand
Journal of Brand Management 25 (2), 133-146, 2018
152018
Innovativeness and uniqueness as motivations for online shopping tendency and the mediating role of information acquisition
H Adityan, K Harikrishnan, SJJ Anand, B Saju
International Journal of Business Innovation and Research 13 (1), 30-51, 2017
92017
Impact of corporate social responsibility on customer loyalty and the mediating role of affective identification
B Saju, K Rangarajan
Indian Journal of marketing 44 (9), 7-19, 2014
42014
Investigation of consumers' cross‐channel switching intentions: A push‐pull‐mooring approach
AC Haridasan, AG Fernando, S Balakrishnan
Journal of Consumer Behaviour 20 (5), 1092-1112, 2021
22021
A systematic review of consumer information search in online and offline environments
AC Haridasan, AG Fernando, B Saju
RAUSP Management Journal 56, 234-253, 2021
12021
New insights on consequences of corporate associations – an investigation of mediators and moderator in Indian context
B Saju, K K, RangaRajan, H K, J Jeya Anand S
International Journal of Business Excellence 12 (1), 102-126, 2017
12017
Neuromarketing: Identifying and Satisfying Consumers’ Latent Wants-A Review
KH Krishnan, JJ Anand, B Saju
International Journal of Engineering and Management Research (IJEMR) 6 (5 …, 2016
12016
Consumer Motivations for Sharing Luxury Brands
B Saju
Available at SSRN 3701917, 2020
2020
Zomato: Hyperlocal Battle for Online Food Delivery
B Saju, P Mohandas
Ivey Business School Foundation, Canada, 2020
2020
Epigamia: Chronicle of an emerging brand
B Saju, P Mohandas
Ivey Publishing, 2019
2019
Sharing economy and luxury branding :Emerging models and challenges
B Saju
Mystique of Luxury Brand Singapore 2018 Conference Proceedings (ISSN 2209 …, 2018
2018
OYO Rooms: Another Unicorn in the Making?
B Saju, H Krishnan K, JAS Joseph
https://hbr.org/product/oyo-rooms-another-unicorn-in-the-making/W16574-PDF-ENG, 2016
2016
Paper Boat Beverage: Branding Delightful Nostalgia
B Saju, H Krishnan K, JAS Joseph
Ivey Publishing / Harvard Business Publishing, 2016
2016
A Review for Green Supply Chain Management
KH Krishnan, JJ Anand, B Saju
International Journal of Engineering and Management Research (IJEMR) 5 (2 …, 2015
2015
Olacabs: Riding on a High
B Saju, H Krishnan K, JAS Joseph
Ivey Publishing/ Harvard Business Publishing, 2015
2015
In Search of a 'Healthy Spin': Snack wars in Indian market
B Saju, K Harikrishnan, JJ Anand
Case Centre, 2014
2014
The system can't perform the operation now. Try again later.
Articles 1–16