| Understanding the acceptance of mobile SMS advertising among young Chinese consumers J Zhang, E Mao Psychology & Marketing 25 (8), 787-805, 2008 | 667 | 2008 |
| Management information systems research: what's there in a methodology? P Palvia, E Mao, AF Salam, KS Soliman Communications of the Association for Information Systems 11 (1), 16, 2003 | 326 | 2003 |
| Measuring user satisfaction with data warehouses: an exploratory study KS Soliman, E Mao, MN Frolick Information & management 37 (3), 103-110, 2000 | 325 | 2000 |
| Research methodologies in MIS: an update P Palvia, D Leary, E Mao, V Midha, P Pinjani, AF Salam The Communications of the Association for Information Systems 14 (1), 58, 2004 | 317 | 2004 |
| From online motivations to ad clicks and to behavioral intentions: An empirical study of consumer response to social media advertising J Zhang, E Mao Psychology & Marketing 33 (3), 155-164, 2016 | 272 | 2016 |
| Antecedents and determinants of information technology habit NK Lankton, EV Wilson, E Mao Information & management 47 (5-6), 300-307, 2010 | 243 | 2010 |
| A research model for mobile phone service behaviors: Empirical validation in the US and Turkey E Mao, M Srite, J Bennett Thatcher, O Yaprak Journal of Global Information Technology Management 8 (4), 7-28, 2005 | 201 | 2005 |
| Testing an extended model of IT acceptance in the Chinese cultural context E Mao, P Palvia ACM SIGMIS Database: the DATABASE for Advances in Information Systems 37 (2 …, 2006 | 175 | 2006 |
| Organizational culture for knowledge management systems: a study of corporate users AP Ciganke, E Mao, M Srite International Journal of Knowledge Management (IJKM) 4 (1), 1-16, 2008 | 94 | 2008 |
| Exploring the effects of direct experience on IT use: An organizational field study E Mao, P Palvia Information & Management 45 (4), 249-256, 2008 | 73 | 2008 |
| Cash, credit, or phone? An empirical study on the adoption of mobile payments in the United States J Zhang, E Mao Psychology & Marketing 37 (1), 87-98, 2020 | 70 | 2020 |
| The distinct roles of prior IT use and habit strength in predicting continued sporadic use of IT EV Wilson, E Mao, NK Lankton | 53 | 2010 |
| What’s around me?: Applying the theory of consumption values to understanding the use of location-based services (LBS) on smart phones J Zhang, E Mao International Journal of E-Business Research (IJEBR) 8 (3), 33-49, 2012 | 34 | 2012 |
| What drives consumers to click on social media ads? The roles of content, media, and individual factors E Mao, J Zhang 2015 48th Hawaii International Conference on System Sciences, 3405-3413, 2015 | 24 | 2015 |
| A theoretical and empirical validation of is success models in a temporal and quasi volitional technology usage context E Mao, P Ambrose | 22 | 2004 |
| An investigation of IT usage over time E Mao | 20 | 2002 |
| Pressing the play button: What drives the intention to play social mobile games? Z Erturkoglu, J Zhang, E Mao International Journal of E-Business Research (IJEBR) 11 (3), 54-71, 2015 | 19 | 2015 |
| Beyond de Tocqueville: The roles of vertical and horizontal individualism and conservatism in the 2004 US presidential election J Zhang, MR Nelson, E Mao Journal of Consumer Psychology 19 (2), 197-214, 2009 | 17 | 2009 |
| What affects users to click on display ads on social media? The roles of message values, involvement, and security E Mao, J Zhang Journal of Information Privacy and Security 13 (2), 84-96, 2017 | 16 | 2017 |
| Gender differences in the effect of privacy on location-based services use on mobile phones E Mao, J Zhang | 15 | 2014 |
