| The customer experience framework as baseline for strategy and implementation in services marketing RA Nasution, AY Sembada, L Miliani, ND Resti, DA Prawono Procedia-Social and Behavioral Sciences 148, 254-261, 2014 | 130 | 2014 |
| How perceived behavioral control affects trust to purchase in social media stores AY Sembada, KY Koay Journal of Business Research 130, 574-582, 2021 | 110 | 2021 |
| Electronic waste generation, economic values, distribution map, and possible recycling system in Indonesia AQ Mairizal, AY Sembada, KM Tse, MA Rhamdhani Journal of Cleaner Production 293, 126096, 2021 | 68 | 2021 |
| The positive effects of customers’ power on their behavioral responses after service failure A Sembada, Y Tsarenko, D Tojib Journal of Service Research 19 (3), 337-351, 2016 | 63 | 2016 |
| The two sides of empowering consumers to co-design innovations A Sembada Journal of Services Marketing 32 (1), 8-18, 2018 | 53 | 2018 |
| Biting the travel bullet: A motivated reasoning perspective on traveling during a pandemic AY Sembada, HD Kalantari Annals of tourism research 88, 103040, 2021 | 27 | 2021 |
| The facilitating role of smartphones in increasing use of value-added mobile services D Tojib, Y Tsarenko, AY Sembada New media & society 17 (8), 1220-1240, 2015 | 23 | 2015 |
| Techno-economic analysis of waste PCB recycling in Australia AQ Mairizal, AY Sembada, KM Tse, N Haque, MA Rhamdhani Resources, Conservation and Recycling 190, 106784, 2023 | 11 | 2023 |
| Tourist satisfaction in ‘all-in-one’branded destinations HD Kalantari, AY Sembada, HF Gholipour Ann. Tour. Res 81, 102709, 2020 | 10 | 2020 |
| Keep calm and eat satay: Indonesia's consumption-themed signals of defiance against terrorism H Mahardika, J French, A Sembada Australasian marketing journal 26 (3), 231-238, 2018 | 9 | 2018 |
| Carbon Footprint Assessment of Waste PCB Recycling Through Black Copper Smelting in Australia AQ Mairizal, AY Sembada, KM Tse, N Haque, MA Rhamdhani TMS Annual Meeting & Exhibition, 107-118, 2023 | 2 | 2023 |
| Assessment of Mass and Energy Balance of Waste Printed Circuit Board Recycling through Hydrogen Reduction in Black Copper Smelting Process AQ Mairizal, AY Sembada, KM Tse, N Haque, MA Rhamdhani Processes 11 (5), 1506, 2023 | 1 | 2023 |
| Leveraging Underdog Positioning and Consumer Trait Agreeableness for Sustained Marketing Strategy B Han, AY Sembada, LW Johnson Sustainability 13 (23), 12940, 2021 | 1 | 2021 |
| Adapting to zeroes: investigating the need for a transition period in the proposed Rupiah redenomination plan H Mahardika, A Sembada, E Narhetali Journal for International Business and Entrepreneurship Development, 2014 | 1 | 2014 |
| “THERE’S NO OTHER WAY!”: HOW PERCEIVED BEHAVIORAL CONTROL AFFECTS TRUST TO PURCHASE IN SOCIAL MEDIA STORES A Sembada, KK Yeik Global Marketing Conference, 667-667, 2018 | | 2018 |
| POWER MOTIVATION INFLUENCES ATTITUDE TOWARDS LUXURY GOODS ADVERTISING AFTER ONLINE SOCIAL COMPARISON A Sembada Global Marketing Conference, 443-443, 2018 | | 2018 |
| Investigating the Role of Power and Willpower in Service Failures A Sembada, Y Tsarenko, D Tojib Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017 | | 2017 |
| The impact of an elevated sense of power on consumer behavioural responses toward service failures AY Sembada Monash University, 2014 | | 2014 |
| Consumer's Attitude Toward Private Label and Its Relationship with Their Motivational Values RA Nasution, AP Dewi, AY Sembada Journal of Technology Management 8 (3), 116584, 2009 | | 2009 |
| Power Drives Consumer Perception and Behaviour Following Service Failures: A Conceptual Review H Mahardika, AY Sembada, Y Tsarenko, D Tojib, M Hussain | | |
