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Citations per year
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Cited by
All
Since 2019
Citations
25
23
h-index
2
2
i10-index
1
1
0
8
4
2018
2019
2020
2021
2022
2023
2
6
4
6
7
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Rajesh Kumar Sinha
Assistant Professor,
IIM Indore
Verified email at iimidr.ac.in -
Homepage
Marketing
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Cited by
Year
Advertised reference price and sales price as anchors of the latitude of expected price and its impact on purchase intention
RK Sinha, A Adhikari
European Journal of Marketing 51 (9/10), 1597-1611
, 2017
16
2017
Buyer-seller amount-price equilibrium for prepaid services: Implication for promotional pricing
RK Sinha, A Adhikari
Journal of Retailing and Consumer Services 44, 285-292
, 2018
8
2018
Subscription and casual customers’ differential sensitivity to meteorological characteristics
RK Sinha
Journal of Retailing and Consumer Services 62, 102663
, 2021
1
2021
List price versus deal price based internal reference points in deal evaluation: Influences of contextual prices, price-promotions, and their dispersions
RK Sinha
Indian Institute of Management Kozhikode
, 2017
2017
List price versus deal price based internal reference points in deal evaluation: Influences of contextual prices, price-promotions, and their dispersions
RK Sinha
Indian Institute of Management Kozhikode
, 2017
2017
Pricing for Online-Retailing: Exploring the influence of Price Dispersion and Price Distribution on Internal Reference Price (IRP) and Price-Attractiveness
RK Sinha, A Adhikari
Indian Institute of Management Kozhikode Working papers
, 2016
2016
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