Dr. Neha Mehta
Dr. Neha Mehta
Professor of Marketing, L. J. Institute of Management Studies
Verified email at ljinstitutes.org
TitleCited byYear
The impact of visual merchandising on impulse buying behavior of consumer: A case from Central Mall of Ahmedabad India
N Mehta, PK Chugan
Universal Journal of Management 1 (2), 76-8, 2013
762013
Visual Merchandising: Impact on Consumer Behaviour (An Exploratory Study of Apparel Segment in Ahmedabad)
N Mehta, PK Chugan
Mapping the Global Future: Evolution Through Innovation, and Excellence …, 2012
322012
Impact of visual merchandising on consumer behavior: A study of furniture outlets
N Mehta, PK Chugan
Universal Journal of Management, Horizon Research Publishing Corporation …, 2014
152014
Consumer's Perception for Visual Merchandising of Lifestyle Apparel Stores
N Mehta, PK Chugan
International Research Journal of Marketing 2 (3), 53-60, 2014
72014
FDI in Indian Retail Sector: The Implications and Challenges
PK Chugan, N Mehta
Emerging Paradigms in Corporate Finance and Regulatory Framework, Eds. Prag …, 2014
72014
Visual Merchandising and Purchasing Behavior for High Involvement Products: A Study of Electronics Outlets
N Mehta, PK Chugan
International Journal of Logistics and Supply Chain Management Perspectives …, 2015
32015
Visual Merchandising and Consumer Buying Behavior: Comparison Between Two Product Categories
N Mehta, PK Chugan
Exceeding The Vision: Innovate, Integrate and Motivate”(Eds.) N. Delener …, 2016
12016
Developing High Performance Work System in Retail Outlet
N Mehta, PK Chugan
Macro and Micro Dynamics for Empowering Trade, Industry and Society, Eds …, 2016
12016
Visual Merchandising as Tool for Creating Differentiation for Furniture Outlets: Perceptual Mapping
N Mehta, PK Chugan
Inter-disciplinary Issues for Empowering Trade, Industry and Society, Eds …, 2016
12016
Developing High Performance Work System for Visual Merchandising in Retail Outlets
N Mehta, PK Chugan
Business Excellence and Leadership: Transforming HR for Enhanced …, 2015
12015
A Study of Consumer’s Perception for Apparel Retail Outlets in Terms of Visual Merchandising in Ahmedabad
N Mehta, PK Chugan
12013
Impact of Visual Merchandising on Consumer Perception of Electronics Products and Usage of Technology
N Mehta, PK Chugan
International Conference on Management (NICOM 2018) on the theme of …, 2018
2018
Measurement of Listeners' Preferences for Private Fm Radio Listeners in Ahmedabad: A Cluster Analysis Approach
N Mehta, SS Bist
BVIMR Management Edge 7 (4), 28-41, 2014
2014
Perceptual Mapping of Private FM Channels in Ahmedabad City
N Mehta, SS Bist
Asia-Pacific Business Review 7 (4), 163-169, 2011
2011
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Articles 1–14