| Social communication in advertising: Persons, products & images of well-being W Leiss, S Kline, S Jhally Psychology Press, 1990 | 2433* | 1990 |
| Domination of nature W Leiss McGill-Queen's Press-MQUP, 1994 | 1078 | 1994 |
| Limits to Satisfaction: an essay on the problem of needs and commodities W Leiss McGill-Queen's Press-MQUP, 1988 | 662* | 1988 |
| Three phases in the evolution of risk communication practice W Leiss The Annals of the American Academy of Political and Social Science 545 (1 …, 1996 | 459 | 1996 |
| Mad cows and mother's milk: the perils of poor risk communication D Powell, W Leiss McGill-Queen's Press-MQUP, 1997 | 355 | 1997 |
| Risk and responsibility W Leiss, C Chociolko McGill-Queen's Press-MQUP, 1994 | 208 | 1994 |
| In the chamber of risks: Understanding risk controversies W Leiss McGill-Queen's Press-MQUP, 2001 | 165 | 2001 |
| Effective risk communication practice W Leiss Toxicology letters 149 (1-3), 399-404, 2004 | 118 | 2004 |
| Mad cows and mother's milk: The perils of poor risk communication W Leiss McGill-Queen's Press-MQUP, 2004 | 116 | 2004 |
| Under technology's thumb W Leiss McGill-Queen's Press-MQUP, 1990 | 115 | 1990 |
| The icons of the marketplace W Leiss Theory, Culture & Society 1 (3), 10-21, 1983 | 111 | 1983 |
| Risk management and precaution: insights on the cautious use of evidence. SE Hrudey, W Leiss Environmental health perspectives 111 (13), 1577-1581, 2003 | 94 | 2003 |
| Social Communication in Advertising: Persons W Leiss, S Kline, S Jhally Products, and Images of Well-Being, New York: Methuen, 1986 | 77 | 1986 |
| “Down and Dirty:” The use and abuse of public trust in risk communication W Leiss Risk Analysis 15 (6), 685-692, 1995 | 68 | 1995 |
| Men having sex with men donor deferral risk assessment: an analysis using risk management principles W Leiss, M Tyshenko, D Krewski Transfusion medicine reviews 22 (1), 35-57, 2008 | 60 | 2008 |
| Advertising, Needs and'Commodity Fetishism' S Kline, W Leiss CTheory 2 (1), 5-30, 1978 | 52 | 1978 |
| Health risks of electromagnetic fields. Part I: Evaluation and assessment of electric and magnetic fields RWY Habash, LM Brodsky, W Leiss, D Krewski, M Repacholi Critical Reviews™ in Biomedical Engineering 31 (3), 2003 | 48 | 2003 |
| Assessing and managing risks arising from exposure to endocrine-active chemicals KP Phillips, WG Foster, W Leiss, V Sahni, N Karyakina, MC Turner, ... Journal of Toxicology and Environmental Health, Part B 11 (3-4), 351-372, 2008 | 46 | 2008 |
| A tale of two food risks: BSE and farmed salmon in Canada W Leiss, AM Nicol Journal of Risk Research 9 (8), 891-910, 2006 | 45 | 2006 |
| CB Macpherson: dilemmas of liberalism and socialism W Leiss McGill-Queen's Press-MQUP, 2009 | 43 | 2009 |
